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The # 1 MARKETING MISTAKE that 90% of Marketers are Making. Are you doing this?

By Sandi HunterI’ve been an online marketer for nearly 18 years, my business partner has been marketing on and offline for over 30 years.

 I’m going to tell you what we’ve learned and know for a fact so you get better results from your advertising NOW.
If you are like most marketers you have a snazzy website that you either spent good money on or you have laboured to build yourself.
Now all you have to do is promote it. Right? WRONG!
Before you spend one dime to promote your website, read this article. Don’t make the same mistake made by 90% of marketers
that costs them thousands and thousand of dollars, lost leads and lost sales.
You do NOT want to promote your website as your primary method of generating leads. Here’s why.
If your website is like 99% of those I have reviewed, it’s copy dense. You’ve got links, video, flash, offers, affiliates, graphics, pages,
charts, forms, RSS Feeds, blogs, Twitter feeds, the Daily Weather, and a little or a lot of other organized chaos.
The viewer (your potential buyer) doesn’t know here to look, what to click on, it’s information OVERLOAD.
(This is all great for key word content for Search Engine Optimization or general promotion but NOT the best way for generating leads).
The result is immediate. If they don’t instantly see what they want they click OFF. Say Goodbye to your lead!
You might as well add, “Sorry I wasn’t a little more clever about helping you get what you want so I could get what I need.”
The SMART marketer understands this and says, I want to meet the needs of  my viewers. I want to convert my viewers into leads.
That means giving your visitors a positive FAST loading experience with an immediate offer and a call to action.
This is a very precise experience with a very specific message and directive.
How do you this?  By creating what is called a Landing Page strictly for promotional purposes.
What is a Landing page?
It’s also known as a Squeeze page because you are squeeeeezing information from the viewer, converting the looker into an actual lead.
The concept is simple, pitch an offer, the looker completes a form.  They are enticed by the offer, you get a lead. You’ve converted a looker into a LEAD!
Why is the promotion of Landing Page(s) INSTEAD of your website critical?
It’s simple. Keep your potential buyers happy and YOU will get better advertising results.
Specifically, a fast-loading landing page that includes a headline with an immediate benefit and a call to action.
Example: HERE’s what you GET! Followed by punchy benefits of what else they get, concluding with an offer and a lead form.
Now, here is a critical point for all you advertisers who think graphics are the king, that more is better.
Take a  quick lesson from an experienced marketer (who is also a designer). If you do nothing else to improve your ad copy –
get rid of the fancy and weighty images. Often an overabundance of graphics detracts from your marketing message.
We have tested boring simple text ads against the exact same ad copy on a rich graphic landing page. Guess what?
The simple ugly plain text ads consistently got higher click rates than the graphical ones. We eliminated
instant play video, got rid of flash, and used just really good ad copy.  Landing pages with no video perform better than those with video.
Why is this? Videos can take a while to load and may not add immediate value to what you offer. You often have less than 30 seconds to get
your message into the brain of the viewer. Well-chosen key words get in the brain of your potential buyers IMMEDIATELY when time and
limited attention is critical.  We humans are greedy. This is a fact. We have short attention spans. We want something and we want it now.
Smart marketers recognize this and tell people what they can get and how to get it if they act now!
One of the powers of a Landing Page comes from the fact that you can create a specific Landing Page for EVERY product you offer.
You can create them quickly and test them. If you create a dud that gets no result, replace it by creating another.
Many advertising sources offer an option to pause a campaign which means you can cancel one ad and replace it with
another more effective one before your ad dollars are depleted.  Compare this to making edits to a web site that can
take considerable time for major marketing changes, while a Landing page can be put up and taken down in minutes.
Finally, remember where you are marketing – online.  Full page colour graphic ads do well in a full page print ad.
My guess is that you don’t have the 10 K + for a fully page glossy ad.  You are most likely relying on the tried true tested forms
of free an low  cost advertising like Traffic Exchanges and Safelists.  These are powerful ways to promote your product or service
and are ideal for simple Landing Pages. In fact you WANT a fast loading simply ad for Safelists and Traffic Exchanges because you have
a very limited (20 sec or less) to get these people attention.  Keeping it simple is just as effective now as it always has been.
Graphics used effectively can bring your ad alive, but very few other than professionals can master this combination of copy and graphics to solicit response.
Ok, I want to make sure I have made this point clear as it is so very important.  Use LANDING PAGES to generate leads for
specific products  or services.  Use your website to promote your company in general.
Landing Pages are ALL about the reader and turning them into a lead.  If you want to stock your website with page after page about product development,
research,  your years in business, how wonderful you are and your customers think you are, put all of that on your website.
Content about your company, products and services is of course valuable for many reasons, post it to your site but don’t rely on this as you one and only lead generator.
Now, let’s dig a little deeper into your advertising strategy.  Look at your ad or your landing page. I mean really look at it.
Do you have a clear benefit headline to get attention.
Do you follow this headline up with benefit-laden offers, reason after reason why people have to act now!
Do you include an invitation to DO IT NOW offer that will motivate your reader to become a buyer!
Or if not a buyer at least to take some action –  to respond to your offer, join your newsletter, try a free sample, participate in a free trial.
Whatever get them to DO something!
You accomplish this with well written offers not with blinking links, and boring videos that take forever to load.
Have you included an OPTIN to your company mailing, newsletter, product updates etc?  This is a CRITICAL inclusion.
A Landing page doubles as a List Building Tool.  Do not underestimate this. Landing pages and list building work hand in hand as required marketing tools.
Review your advertising material. Is it about YOU or is it about your potential buyer?
If the ad is more about how wonderful you are then about how beneficial your product or service is to the user, you have what is called an EGO ad.
Your ad should NOT be about you, or your company, or that you are family owned business, or that you support charities.
Your ad has one purpose: to tell people all the benefits of what your product/services offers and why they need to act now to get it!
Want a quick lesson in this strategy? Watch late night infomercials. See how these infomercials verbally hit you over the head
INSTANTLY with all the BENEFIT OF X product. You are drawn in more and more because they offer you X, then add Y to it.
But wait if you buy now you get X, Y and Z too!  Watch how they give you the pitch, make the offer, then make a better offer, and
then a limited time offer to motivate you into action NOW!! Great marketing offers value and a sense of urgency to get an immediate action.
Ok here is your homework.  If you don’t have an ad strategy that accomplishes this you have failed your first lesson in online marketing.
Go back write it again, take away distraction of video and flash. Whittle your ad down to ONLY what matters to the buyer.
Get back to basics. Your goal is always to compel action. Don’t risk making anyone wait to see what you offer.
Get to the point instantly. Web surfers are easily bored.  Get their attention INSTANTLY or they are gone! You may get a hit on your ad,
but you can quickly send people away with a poorly thought out advertising strategy.
Advertising that does not generate leads and sales will eat up your hard-earned dollars faster than my dog woofs down his doggie chow.
About the Author

Sandi Hunter is the Director of Website Development at http://www.Worldprofit.com
Worldprofit has become known as the Home Business Experts as a result of the company’s home business bootcamp training.

December 15th, 2010 Posted by | Business Tips, Business to Business, Home Business, Home Business Bootcamp, Marketing, Promotion | no comments

Worldprofit is pleased to announce a new value-added service for our Valued Members

We call it the Worldprofit Traffic Injection Service. You’ll call it one of the most powerful advantages of being a Worldprofit Member!

Each month, Worldprofit is providing exclusively to our Members a Free Traffic Injection.
This Traffic Injection consists of advertising credits and solo ads that you can use to promote ANY product, service, or opportunity!
The purpose is to help you get more traffic and more sales at no additional cost to you.

Silver Members receive our Basic Traffic Injection as follows:

http://www.TrafficCenter.com – 2000 visitors, 2000 banner views, 2000 text ad views
http://www.SafelisteXtreme.com  – 10,000 credits
http://www.DragonSafelist.com – 10,000 credits
http://www.UltimateSafelistExchange.com – 10,000 ad credits
http://www.TrafficAdLinks.com – 10,000 ad credits

Platinum VIP Members receive a Mega Traffic Injection as follows: 

http://www.TrafficCenter.com – 5000 visitors, 5000 banner views, 5000 text ad views
http://www.SafelisteXtreme.com – 20,000 credits
http://www.DragonSafelist.com  – 20,000 credits
http://www.UltimateSafelistExchange.com – 20,000 ad credits + 2 Solo Ads To Entire Membership – Currently: 5916
http://www.TrafficAdLinks.com  – 20,000 ad credits + 2 Solo Ads To Entire Membership – Currently: 5711

NOTE: If you are currently a Silver Member and would like to upgrade to Platinum VIP Membership submit a Support form from within your Member area.
We will get back to you with cost along with details on the extra tools, software, and commission, traffic and leads included in the  Platinum VIP Membership.
We have a Limited Time Offer in place now that will save you money and provide you with $700 in free bonuses. Don’t wait and miss out. Inquire today.

It’s super easy to activate the Traffic Injection, Worldprofit Members just login and from left menu select "ADVERTISING / TRAFFIC" then click on TRAFFIC INJECTIONS.

Remember if you have any questions or need help, submit a Support form from within your Worldprofit Member area.
We are here to help you and it is our pleasure to do so.

GeorgeKoschsm

 

George Kosch Developer, Instructor for Worldprofit’s Home Business Bootcamp Training.
Come to my next Live training session Friday Dec 10th at 10 AM CT.  Beginners and Advanced Marketers Sessions.
Members access at http://www.worldprofit.com 

December 9th, 2010 Posted by | Home Business, Home Business Bootcamp, Marketing, Promotion | no comments

Not all Online Advertising is Equal. Read this to get results and keep more of your hard earned dollars in your pocket.

By Sandi Hunter

Many online entrepreneurs are using various advertising sources that do NOT produce good quality leads. It is your choice where you promote but we want to make sure you understand that all advertising is NOT equal.  Read this important information below to save yourself wasted dollars on advertising, save time and avoid blood boiling, hair-pulling frustration.

Here is a very basic but essential summary of what you need to know about online advertising.

1) Be aware of the difference between VIEWS and HITS.  Hits usually refer to someone, a person actually CLICKING on your ad.  Some sites promise to deliver hits, when really they are providing only views of your ad. This means no one actually clicks on the ad, your ad just appears somewhere lost on a page.

2) Some sites use a computer-generated script that has a computer CLICK on ads meaning you think you are getting hits, but no human has actually seen your ad. 

3) Some sites pay people a very small amount of money to complete forms. These people have no interest in purchasing and are usually not good leads.

4) Some sites deliver leads to you but the leads are names of people from countries that do not have the ability to make secure verified purchases. 

Below is a list of countries which DO provide their citizens with secure online order processing. Leads from these countries are acceptable.

Argentina
Australia
Anguilla
Austria
Belgium
Brazil
Canada
Chile
China
Costa Rica
Denmark
Dominican Republic
Finland
France
Germany
Greece
Hong Kong
Iceland
India
Ireland
Israel
Italy
Jamaica
Japan
Luxembourg
Mexico
Netherlands
New Zealand
Norway
Portugal
Singapore
South Korea
Spain
Sweden
Switzerland
Taiwan
United Kingdom

Every week we hear from people that tell us they are promoting all day every day but no results!  We look at their Ad Tracker stats and guess what? They are NOT advertising in reputable places. They are NOT advertising at the places we recommend and list in the Member area!   They are not getting any clicks on their Ads!   The reason Worldprofit has provided our Members with the Ad Tracker Tool is so you can post and analyse your results. This is far more effective and cost-saving then the POST AND PRAY method that many people rely on.

 
Below are our suggestions to get the BEST VALUE from your Advertising and Promotion Efforts.

1. The Safelists and Exchanges listed in your Member area under Advertising/Traffic are ones that we recommend for both paid advertising or credit-based free advertising. The list we provide is a GOOD place for paid ads.
YES! Safelists and Traffic Exchanges DO work and DO produce results  – if you know which ones to use – we tell you!  If you are saying to yourself, Good grief I don’t have time to earn credits in safelists and exchanges" then DON’T!  Pay for advertising at those sites. It is low cost and effective. We even provide you with ads you can use.    

2. When you get notification of a Worldprofit Associate sign up pay close attention to the COUNTRY that the lead is generated.  If the lead is not on the list of countries above, be sceptical of the quality of lead.

3. If you get a an Associate sign up that has bogus letters entered or a fictional name, then just disregard the lead. It is a person or a computer bot wasting your time. 

4. Use your Ad Tracker tool that we provide FREE for your use in your member area.  If you purchase advertising somewhere and you get ZERO hits tracked on your Ad Tracker  then you KNOW that advertising source is NOT a good one.

5. If you want to check with our Worldprofit Support Team BEFORE you buy paid advertising from a source we don’t have on our recommended list, you can submit a Support form request.  We will be happy to provide you with some advise.

6. Follow the steps of the online Worldprofit Home Business Bootcamp Training, and attend the Live Weekly Training Sessions with George Kosch.

7. If you are a new Marketer, avoid placing ads at Google unless you know what you are doing and have a considerable budget.

8. The Worldprofit Home Business Bootcamp Training in the good hands of Instructor George Kosch teaches you many ways to build your online business incorporating a number of tested strategies, low cost advertising sources, link tools, promotion vehicles, and software to automate the process. Don’t expect to learn this stuff overnight, you won’t. Be realistic and build your online business over time. 

The bottom line is this. One of the fastest way to DOOM your online business, is buying paid ads in places that don’t produce good quality leads. You may think,  "I am advertising and promoting but not getting results!" But know this:  If your ad is not being seen by real people at a reputable advertising source you will be out of money and make NOTHING!   Be wary and wise when purchasing online advertising.   Save yourself from wasting your money and the frustration.

FINAL WORDS:  Worldprofit offers you training every week to help you avoid problems like this. PLEASE come to the training.
Listen. Learn and apply what we teach you.  We ONLY Tell you to do what we KNOW works because we are DOING IT. You can too. 

sandilrg

 

The Author:

Since 1994, Sandi Hunter has been the the Director of Website Development at http://www.Worldprofit.com
Research, development, customer service and online marketing are Sandi’s areas of expertise.
Read more business-building articles at
http://articles.sandihunter.com

December 5th, 2010 Posted by | Business Tips, Home Business, Home Business Bootcamp | no comments