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Did you check your spam folder?

Andy_Bernard
While watching a recent episode of The Office, I couldn’t help but laugh out loud.
During a meeting, the character Andy says to his co-workers, "Ok, I have emailed you all the critical data so be sure to check your spam folder."
Oh, if only had a dime for everytime, we said to someone in our office, or to a customer, "Did you check your spam folder?"
It’s so much of an accepted problem now, companies anticipate that the information a customer requests may be filtered to spam. So in response, websites, sales material, new customer information and often telephone staff are briefed to include information on how to whiltelist, or mark email as acceptable.
For the most part we love our email don’t we? We rely on it to communicate with customers, family members, co-workers and conduct business.
Email is better than voice mail, you can send it when convenient for you, from anywhere in the world.
But will the person you are sending it to actually get it?
Maybe.
If you don’t know that someone sent you something, how will you know that you didn’t get it?
Despite the best efforts and money invested by ISP’s and Mail Service providers, the spam still gets through. You can’t find that important email from your customer, and you swear you never got the flight confirmation for your next trip. You check your email, then check again. Still nothing, but the "enhancement" emails still get through. Amazing!
It seems the spammers have won the war on junk email. Yes, some serial spammers have been caught, but take one look in your junk or spam email box and it’s busting with all kinds of offers and tidbits, malware, phishing schemes, and more.
The simple task of opening an email attachment can unleash hell on your computer, harvest it and turn it into a Bot. Almost makes you want to watch The Terminator movie again. What was that Sarah Connor said about Skynet and self-aware computers taking over the human race?
I guess a positive way to look at it is this. The spammers, and the baddies of the Internet are helping to create jobs. As they release viruses and malware through email that infect computers it increases sales of Virus Protection Software, and increases calls to the Geek Squad at your local computer shop. The spammers keep the Internet police occupied and are contributing to economic recovery.
Most of us know to check our spam folder when an expected emailed does not arrive. Sometimes Email providers like Google’s Gmail, make it a little difficult to check for misdirected email. For some reason, Gmail, (which otherwise is a great program) has hidden the Spam folder under the MORE tab. Rather than having a very obvious folder called Spam that users can see clearly then check, instead users have to click on MORE, than on the Spam sub-folder to see what legitimate email has been filtered unnecessarily. Some ISP’s block the spam before it even gets to your email box. This cuts down on spam but also means you may not get email that you actually DO want to receive, but your provider has deemed it not worthy for delivery or has blacklisted a domain.
Yes, spam is a fact if life. Just like we hate junk faxes, and telemarketers, and flyers in our mail boxes, we now we find our email boxes crammed with junk.
For most of us in an office environment we have come to accept junk email, as annoying but a part of life. The delete button is always a click away. It’s just not worth getting upset about.
About the Author
 
Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business.

October 24th, 2011 Posted by | Business to Business, Home Business, Promotion | no comments

Safelist Advertising, How to Get the BEST Results

Safelist advertising is a powerful, effective advertising resource for affiliate marketers. Here’s why and how to maximize your responses.
 
A Safelist is a mailing list where Members can email each other. These emails cannot be considered as spam because Member must opt-in to receive the mailings and also have confirmed their email address. A Safelist can be used to advertise a product or service, including business opportunities, affiliate programs, home business products, Clickbank products and so forth. Most Safelists work by allowing Members to earn credits but also offer paid advertising. Basic Membership in a Safelist is usually free.
 
Benefits of Safelist Advertising
 
1. Affordable: Cost is ZERO to join most Safelists. You can either surf to earn credits for your own advertising, or you can pay a very small cost for a paid subscription. Paid subscriptions allow you to post more often and to more people.
If you can afford it get a paid subscription, cost can be as little as $10 and up.
 
2. Targeted: You reach a targeted audience of other home business folks, affiliate marketers, entrepreneurs and information seekers.
 
3. Legitimate: Once scoffed at as a cheesy time-wasting practice, Safelists are a legitimate marketing practice and have gained credibility and popularity. Spam laws have limited the number of ways to market a product or service. Safelist Advertising allows marketers to reach consumers easily and legitimately with their permission.
 
4. Variety: There are various forms of advertising available within Safelist programs. Members have many options for advertising affordably and this can include Text Ads, HTML ads, solo ads, banners, login ads, landing pages, ad rotations etc.
 
5. Reach: Creating your own in-house mailing list is ideal but does take an enormous amount of time and can be self-limiting to who is on your own list. To reach larger, new audiences, affiliate marketers have discovered the power of being able to post to a large legitimate list of people.
 
To get better results from your Safelist advertising, here is what you need to know.
 
Always, always, always promote a LANDING PAGE and NOT your website when using Safelist Advertising. Remember you want to make an eye-popping offer and get an instant result. Your website can’t and won’t do that in most cases.
 
A Landing Page that will generate results includes:
-Attention Grabbing headline
-Point form, punchy copy thick with the benefits to the reader
-A call to action, DO THIS! GET THIS!
-Lead form to gather contact details of the person.
-Option to subscribe to your newsletter, or receive further special offers
-More copy than graphics so your page loads quickly and command attention with words not distracting unnecessary graphics.
 
When posting your ads, don’t rely on just one Safelist. If your funds are limited select 3 – 5 to get started and post as often as you can.
If you have a dud ad that doesn’t get response, change it up, run a revised or different ad.
 
Make sure you have some type of ad tracking software so when you post and ad you can see the click-rate and analyze the effective of your ads. Many Safelists offer this tool for their Members.
 
Summary: The key to effective Safelist Advertising is three fold.
 
1) Get a paid subscription from a number of reputable Safelists so you can promote to larger audiences and more often.
2) Promote a well-written copy-dense Landing Page with minimal graphics. Emphasis is on eye-grabbing headline, benefit-laden copy, and ultra-fast loading.
3) Pick only reputable Safelists.
 
Tell us what you think about Safelists? What are your favourites? Submit a comment below.

About the Author
Sandihunterlg
 
Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business. Sandi Hunter’s blog.

October 24th, 2011 Posted by | Business Tips, Home Business, Promotion, Sales | no comments