How to Create Blog Titles that DEMAND Attention!

If you are going to spend the time it requires to blog then you want to make certain your time is for the maximum return.

You want readers right? You want your blog to be shared in social media right? You want more  traffic so  you  earn more money right? 

Smart bloggers who earn considerable revenue from their blogs, know it’s critical to have well-thought blog titles.  

Here I share some critical points about writing blog titles so you get noticed among the millions of blogs out there.

For effective blog titles do this:

A great blog title gets the readers attention then draws them in so they actually read your blog. Remember, some web sites, readers and devices like cell phones and iPad aps, show only the title of your blog. Your introduction or summary of what the blog is about may not even appear so your title better be instantly eye-popping and interesting. If readers see only your title, and your title is lame, you are less likely to get readership. Instead make your title catchy, one that immediately conveys what the blog is about so readers think you are click-worthy. Be sure that your title is not word-heavy but is clear and obvious. Readers what to know right away what you have to offer and if its worthy of their precious time to read. When you read my examples below you will get a better understanding of what goes into a Blog Title that DEMANDS readership.

Creating blog titles that will get indexed by search engines, and read by people. 

When creating your titles you want to use as many key words related to your blog content as you can. Before you even start your blog post, think about who you want to read this post and what key words are relevant to your purposes and to your audience. If your blog is targeting a specific audience, try to work that into the title so your title speaks and says to the individual – HEY READ ME! If you want people to read your blog who are looking for specific key words related to what you offer, work those key words into the title.

Consider that people are busy, often they prefer short, easy to read blog posts. Ensure if you can that your blog title relays this by summarizing what you blog includes.

Don’t compromise the value of your key words by being too creative in your title, make sure they are included in your title. With Google recently announcing that fresh content contributes to higher page ranking,  you want to make sure if your blog is about a trending topic, a news event, or breaking news, that it gets scanned first. You can help this happen by integrating the most obvious key words in your title so your blog gets scanned by Google and other search engine bots.

Finally, an important reason to give some thought to use of key words within your Blog title is this.  If you have any type of monetization on your blog, such as Google’s Ad Sense, the key words you use will trigger specific related topic ads to appear on your site. This is beneficial to you, as ads that appear on your blog are more closely matched to your Ad Sense ads which offers you somewhat of an advantage for potential earning through clicks on the ads that appear on your blog.

Convey what your Blog is about with a smart title.

In your Blog title, say exactly what your content is in an enticing way. If you can find a clever way to shock, or make someone take notice within your Blog title, do so. For example, offer 7 Tips, or 10 Strategies, or 10 Ways to Drop 10 Pounds.  This style of titling is a good way to convey that your blog is brief but includes valuable information. For some blog titles you may find it helpful to convey a sense of urgency so readers gets the feeling they will miss out on some really good, juicy or helpful information if they don’t read it. Celebrity gossip and Hollywood bloggers are particularly good at dangling carrots (celebrity names with a hint of scandal) within their blog titles to attract readership.

You may be thinking to yourself, WHOA! She is asking for a lot to be incorporated into a simple blog title! Yes, I am but it is easy if you know how to do it, you will get better at it as you go and your results will reward and motivate you. It’s for your own good – really. To help you get started, I’ve included 6 examples of effective and less effective blog titles below. 

Example 1

Strong : How to grow roses that make your neighbours green with envy.
Weak:    How to grow roses.

Example 2

Strong: 7 Sure-Fire Ways to get rid of allergies for good!
Weak:   Allergies: a problem experienced by 30% of Americans

Example 3

Strong:  The TOP 10 BEST Hotels in Moose Jaw, Saskatchewan
Weak:    Going to Moose Jaw, Saskatchewan? Here’s our picks for the best hotels.

Example 4

Strong: 5 Strategies That Will Triple Your Sales Today!
Weak: Looking for ways to increase your sales? We have what you need to know.

Example 5

Strong: Why Herman Cain can kiss his Presidential dreams good-bye!
Weak:  US Presidential candidates, a look at who’s running, the favourites and the predicted losers.

Example 6

Strong: 10 PROVEN Ways to Shed Weight FAST! Hollywood Celebrities do this, you can too!
Weak:  If you really do want to lose weight, we can help you.

See, it’s not so hard. Spending a few extra minutes to think and tweak your Blog Titles will get you more readers, more traffic and more revenue!

**** What do you think? Do you use catchy titles for your blogs? What is your experience?

About the Author

Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, affiliate marketing, training and resources. This year Worldprofit marks their 17th year in business. Details at http://www.worldprofit.com

REVIEW: Google+ Business page: How To Get One and Why You Should.

Google has been looking for ways to compete with Facebook and others in the social media realm while still appealing to business customers.
 
This week, Google released Google+ Business Pages.
 
Google+ shares some similarities with the other social media main players (FaceBook, LinkedIn, Twitter) but has unique value of it’s own.
 
With 40 million and growing users you want to make sure your business is well represented with quality, key word rich content that you control and publish. It’s not a good idea to ignore the giant, so get your Google+ Business page and start making it work for your business. Google is integrating the +1 system currently in use for search results into the Google + pages as well.
 
Here’s what you need to do to get a Google + Business Pages, then use it to generate interest, traffic and leads for your business.
 
1. To get your Google+ Business page you will need to set up a free account.
 
Sign into your Google+ Profile, click on "create a Google+ page". You then pick the category of the page you are creating, and click create. The categories included are: Product/Brand; Company/Institution/Organization, Local business/place; Arts/Entertainment/Sports or Other. According to Google , don’t fuss if your business does not fit closely with the categories, they suggest just picking OTHER. Google clarified that at this time only the LOCAL Business listings are handled differently as they include a location map, contact and hours for your business. It’s easy and fast to set up.
 
2. Once you have your Google+ Business Page do this.
 
a) Post photos! Google likes to index images, and they are hungry for new content. Create a public face for your company by posting pictures that best represent your company, products and services. Don’t limit yourself to a picture of your building, or founders, include graphs, mission statement, awards and more. Once your photos are loaded it is easy to share them.
 
b) Promote! Expand the reach and audience for your Google+ Business page by promoting it to your blog, LinkedIn, Face Book, Twitter and your other social media accounts.
 
c) Share! Capitalize on the fact that others using Google+ also have circles that connect them to others. Encourage people to share your content with others in their circles for more exposure.
 
d) Analyze! As smart marketers know, it is not enough to promote, you want to know where you are getting traffic. Google+ provides you with a clever tool for analyzing your traffic and leads generated from Google+
 
e) Backlinks! Now, here is the part where you really want to pay attention. In your Google+ Business page, you have the option of adding recommended links. You will find this under the ABOUT TAB. This is where you are going to want to include links to your hottest offers to generate leads, traffic and sales!
 
Finally, if you have a Google Ad Words account you can link it to your Google+ Business page.
 
We like Google+ and it’s fair to say you now need to add Google+ to your list of must-have social media resources.
 
If you are looking for more marketing exposure for your business or products also have a look at:
 
Google Base: add your entire catalog to Google’s free product search database
 
Google Places: If you have an actual physical address for your business (not a home), it is recommended that you include your business on Google Places. When you do so your location will show up on a Google map along with your contact details.
***** What do you think of Google’s new Business Pages? Helpful or not helpful? Will you set up a Google+ Business Page?

About the Author

Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business. http://www.worldprofit.com

Review: Home Business Bootcamp with George Kosch Oct 28, 2011

Today’s home business bootcamp session was buzzing with excitement as Worldprofit’s Technical Director, George Kosch released the newest sales tool for Worldprofit Members.

Release of new Personal Live Business Center (PLBC)

Over five years ago, Worldprofit released the world’s first Live Business Center.
This was an innovation then and to this day is something that has not been recreated by any other company.
Today, Worldprofit released a personal version of this technology for the exclusive use of Worldprofit Members.

What it is?

The Personal Live Business Center (PLBC) allows Members to host their own personalized Live Business Center.
Essentially it’s a landing page with an embedded Live Business Center – your OWN Live Business Center.
You are the host, you talk to people, you are in charge.
The PLBC includes an Associate sign up form, and optins for the Safelists, as well as your own personal links and order link. It’s a sales room and you are commander-in-chief. Included is an easy to use Admin area so you can personalize what your PLBC is called, as well as the messages posted on-screen
Social media has been integrated so you can customize what links you wish to show up including Facebook, Twitter and Skype etc.

The primary URL for this new basic Personalized Live Business Center is http://www.TheLiveBusinessCenter.com
(don’t worry if it doesn’t load completely, it’s temporary, we are still tweaking and polishing).

Who gets this powerful new PLBC?

Worldprofit Monitors and Worldprofit Platinum VIP Members will receive the PLBC at no cost.
Currently ONLY Monitors have the PLBC as they have been helping us test the system – thank you Monitors for your help!
When testing is done, it will be released to Platinum VIP Members as well.

What else has George Kosch got coming?

Worldprofit will also be offering a CUSTOM Designed PLBC in the very near future.
This will allow Members to have a custom header, links to your other opportunities and interests, and is hosted on the domain name of your choice.
Pricing is yet to be determined for this customized version.

What else happened during today’s training?

George demonstrated the new Solo Safelist Blaster System.
We’ve been testing this system to get it perfect.
There are two development phases of they system. First phase is getting the database built. The second phase is building an Admin area for our members so they can see who has signed up, credits, see payments from ads etc.
The stand-alone versions of the Safelist Exchange is still in development, it’s a complex system but release is still planned for end of November.

And what else?

Worldprofit’s Home Business Bootcamp Training Levels are being redone to simplify procedures and get new members directly into the marketing and sales!
The goal to is help people make sales sooner and get on track more smoothly.

George was peppered with questions about the new services by Members during today’s training.
Apologies to all members for the technical problems later in the session.

This is a sample of what Worldprofit Members said after seeing the new services today.

James: Your building on this stuff and increasing the value of the Platinum package ten fold or one-hundred fold and not raising the price…. phenomenal. Thank you!

Cheri: Love the Skype Link

Liz: Thank You for the PLBC George it is just AWESOME

Tania I am thrilled….

Charity: Thanks George, Great Training, Have a great weekend!

Linda: Thanks, George. You’re the best! Have a good weekend.

Inge: Hello George thank you for the excellent training

Tony: Great information and new tools

James; George – You have raised my vibrational energy by 10,000% this morning… you, Sandi are a blessing. I cannot wait to take massive action on all of this! Thank you

Diane: Great training Mr. Kosch as usual

Arvell: this is a game changer!

Cheri: OMG. cool cool cool cool

Frank: WOW!!!

Neil: Good Stuff

Liz: I am so excited …dancing in New York

Diane: I know. I am excited

Linda: I am awe struck…

Thank you to all of those who attended Worldprofit’s Live Home Business training today. If you missed it, or want to watch it again, the recorded version is now posted. Members can access within the Worldprofit Member area under the Training link.

Watch for updates on new products and services to be sent to the Bootcamp newsletter and posted to the message center in the Member area.

Next LIVE Home Business Training is Friday November 4, 2011.

Interested in the training offered by Worldprofit for Affiliate Marketers and Entrepreneurs, go to http://www.worldprofit.com 

Review: How Yelp can help your local business generate MORE business!

As Groupon and other Bulk-Buy sites lose favour with merchants, business owners are going back to basics to generate traffic and new business.
Yelp.com is a reviews website that allows members to post reviews (good and bad) about different types of business. The site is structured into geographical areas which is beneficial for both users of the site and for businesses.
Yelp.com provides an easy way to see what people are saying about a specific business of interest. Recent surveys report that review sites are very popular among consumers (especially 35 and under) who will frequently use these kinds of sites to search for a business, then decide whether or not to use a specific service or business.
Benefits for the Consumer
-Search for businesses by category or key words, in your specific area for hours, contact information, or website address.
-Yelp allows you to find smaller businesses that might not yet be indexed on Google Maps
-Browse what people are saying about a specific business or service, or add your own review.
-The "talk" element of the site allows for more detailed specifics on a business or service.
-Easily share your reviews on Twitter, Facebook and other social media.
Benefits for the Business
-63 million people have visited yelp in the last 30 days – that is some kind of MASSIVE – FREE exposure for your local business. People who may never otherwise have heard of your business or perhaps forgotten about you, can get acquainted with you.
-Any local business with a physical presence can benefit from being listed at Yelp.
-Business owners can add their own business listing (if not already listed) to ensure that their contact information is accurate. They can also add photos and message customers.
-Business owners (or Managers) can reply publicly to reviews or comments posted about their business.
-Business owners can pay for premium advertising, called Yelp Ads.
-Business owners can see what people are saying about their business and pinpoint for correction, problem or services issues in their operation.
-Recently Yelp has added Events listings as well. So if you are organizing an event, submit it and get instant exposure. Visitors to Yelp, in your location will see your listing as Yelp will scan the geographical location of the member logging in, so events in their area show up.
-Yelp has integrated several social media sites (FaceBook, Twitter etc) into the site so when users access these, or refer friends to the site, business owners get the benefits of even more promotion.
Review of Yelp
For the most part, review sites like Yelp.com are GOOD for local business. The exposure for a business, is tremendous and difficult to not be seen as valuable. You get free exposure by reviews being posted, new customers are introduced to what you offer, former customers are reminded that you are still there. You as the owner or manager get come control over content, by adding your own business, then commenting often, posting pictures etc. Social media allows businesses to engage with their customers in a positive way.
Yes, there are some possible disadvantages. People can write negative reviews about your business. But if you run a solid operation these will be overshadowed by the good comments that people post. Some businesses have been known to pay people to write good reviews or offer other perks. Statistical averages will most often work in your favour if you are an honest business, doing your best to provide a quality service for your customers. Remember, negative reviews can be responded to by the business owner, or manager. Customers understand that no business is perfect. False, or off-the-wall reviews stand out as such and are often filtered, removed or rated lower in terms of helpfulness. What matters to consumers is that a business owner makes an effort to resolve problems.
For more details visit Yelp.com
What do you think of Review Sites? Helpful or not helpful? What Review sites do you like?
About the Author
Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business.

Top 20 Safelists For Affiliate Marketers

In my last post, I talked about Safelists and how they are a powerful advertising strategy for Affiliate Marketers or anyone running a home based business. I also revealed how to get the best possible response from your Safelist Advertising.
 
Here’s a summary in case you missed it.
 
A Safelist is a Membership based mailing list where Members can email each other. These emails cannot be considered as spam because Member must opt-in to receive the mailings and also have confirmed their email address. A Safelist can be used to advertise a product or service, including business opportunities, affiliate programs, home business products, Clickbank products and so forth. Most Safelists work by allowing Members to earn credits for free advertising but also offer paid advertising options. Basic Membership in a Safelist is usually free. Paid memberships allow you to post more often, or to a larger list.
 
I’ve heard from many of you, requesting suggestions for reputable Safelist sites and companies. I share with you my Top 20 Safelists.
 
This is not just a list, mindlessly copied and pasted here. Remember, successful online promotion means consistent promotion to a number of sites or lists. Definitely join a number of Safelists to increase your reach. Make sure the ads you run include the benefits of what you offer, an eye-popping offer and a lead form ideally with optin options for your own list creation.
 
These are Safelists that we use our ourselves, or own and use for a variety of campaigns on a regular basis. They are listed in no particular order.
 
Last Tip: Remember if your ad doesn’t pull don’t be so quick to blame the list, have another look at your ad.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Have you used any of these safelists? What was your experience? Which safelists do you like not on this list? Submit your comments below.

 

About the Author

sandilrg

Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business.

21 Books Recommended for Entrepreneurs

Often when I am consulting with clients, I am asked to recommend books for entrepreneurs. I have compiled a list of titles on my shelf that I think are worth reading. Success in business means constantly learning and evolving, what better way to do so than sitting down with a good book. These are in no particular order. I hope you enjoy them as I have.
The Millionaire Next Door by Thomas Stanley & William Danko
The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
The Intelligent Entrepreneur by Bill Murphy
Ultimate List Building Tactics by George Kosch
The Wealthy Barber and The Wealthy Barber Returns By David Chilton (these will appeal especially to Canadians reading this article)
Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Don’t by Donald J. Trump and Robert Kiyosaki
The Toilet Paper Entrepreneur by Mike Micalowicz
7 Strategies for Wealth & Happiness by Jim Rohn
Alpha Dogs: How Your Small Business Can Become a Leader of the Pack by Donna Fenn
Illusions of Entrepreneurship by Scott A. Shane
Escape from Cubicle Nation by Pamela Slim
The Wealthy Affiliate by George Kosch
Magic of Thinking BIG by David J Schwartz
How to Make Millions with Your Ideas by Dan Kennedy
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (His book, The Outliers is really a good book too but less related to Entrepreneurs)
Why We Buy by Paco Underhill
The Goal by Eliyahu M. Goldratt and Jeff Cox
Screw It, Let’s Do It by Richard Branson
Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed by Brian Tracy
The 7 Habits of Highly Effective People by Stephen Covey
You Need to Be a Little Crazy: The Truth About Starting and Growing Your Own Business by Barry Moltz
Secrets of Closing the Sale by Zig Ziglar
Of course these are print books. There are lots of superb blogs and websites targeted at entrepreneurs. I will save that list for another post as it will be a very long list. For now I think you have some reading to do? Enjoy.
NOTE: Let me know what you think. We’ve love to hear which are your favourite titles. Open minds invite new ideas, sharing the best ideas makes us all a little smarter.
About the Author
Sandihunterlg
Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, training and resources. This year Worldprofit marks their 17th year in business.

5 Critical Tips for Hosting Your Webinar like a PRO for maximum results!

By Sandi Hunter
When hosting webinars there are some very important points to consider so your audience has a positive experience and you professionally deliver the event. At my company, we use webinars daily to build our business, and there are good reasons that you should too.
 
There are various webinar, or webcast software and services available from a number of sources at various prices. You can host the webinar any time, from anywhere in the world. The cost to you is reasonable, and the cost to your participants can be free or at an admission price you set. Webinars can be discussion based, education or information based, sales-related, or tutorial in nature. Having a clear purpose for your webinar will help you in your preparation and marketing.
 
No matter what platform you use to broadcast your webinar, here are some tips to ensure a professional webinar.
 
1. Prepare. Before you schedule your first webinar, make sure you understand how to use the software to deliver your webinar presentation. Read through the online manuals, watch the tutorials and know how to get Technical Support should you encounter any problems. It’s recommended that you do a test run to make sure you understand how to deliver the webinar, how participants access your event, how to use any additional tools and training aids. If you are charging for your event make sure your order forms work and are secure. If you plan to deliver specific points than make sure you have either prepared presentation slides for the audience to also keep you on track or, that you have notes handy for reference as needed. In your testing phase test your camera, the sound levels and the online presentation materials for clarity, readability and errors.
 
2. Consider a Co-Host. Some of the best webinars I have attended and hosted, have been those with a co-presenter or host. It’s quite hard to just be on screen all by yourself talking away. It can feel like you are in a vacuum. Having a co-presenter allows you time to have a break to organize your thoughts. A co-host permits you to volley topics back and forth and make an online discussion more interesting for your audience. Don’t try to deliver all your points or information in one session. Consider a series of webinars with various topics on one theme, or consider segmented parts for a continuing series. Invite guest experts as a co-host to keep your content varied and in-demand.
 
3. Rules of Teaching: If you are a novice to being an educator remember some common rules of teaching. Go slow. Don’t worry about repeating critical points, it helps people learn. Summarize important points onto slides, whiteboard or visual aids. Sharing your desktop or screen allows the audience to follow along with your points. Adobe has a product called AdobeConnect that is an excellent desktop sharing program. It’s helpful to include important links for later reference by participants. Consider your audience, and their familiarity with the topic, experience, gender, background, prospect vs customer, time zone, etc.
 
4. Encourage Interactivity with Questions and Answers. Depending on how you format your webinar, you may either allow participants to post questions during your session for response as required. Or you may prefer to wait until the end of your presentation. For discussion based webinars, it makes sense to take questions or comments throughout your session. Interactive sessions are ones that are often the most memorable, the audience learn the most, and helps the host connect more meaningfully with the participants. The feedback you get from your participants will help you stay on track and hone your skills and topics as a presenter for your next event.
 
5. Record your Webinar. If your Webinar or Web Conferencing platform allows you to record the event, definitely do so. You can then archive these sessions for future use, promotion, or reference. It allows you to create a library of your webinars, and the recorded sessions add lasting power to your event long after the live session has concluded. Participants unable to attend your LIVE webinar will appreciate the convenience of watching the recorded version.
 
About the Author
Sandihunterlg
 
Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, training and resources. This year Worldprofit marks their 17th year in business.

Who is George Kosch? A Rare Live Interview Reveals All Today – Join Us!

James Holmes – Interviewer

Who is George Kosch Co-Founder of Worldprofit

George Kosch is co-founder and technical director of Worldprofit, Inc. founded in 1994 along with Sandi Hunter.

During my initial due diligence conducted before joining Worldprofit in May of 2010, I completed a Google search for audio interviews featuring Worldprofit’s founders. My search resulted in one available audio interview featuring George Kosch and the topic was on best practices with social media. Since joining world profit and attending dozens of live Millionaire Bootcamp Training sessions over the past 17 months, I have discovered that George Kosch is a brilliant instructor and effective speaker.

I am pleased to have an opportunity to conduct a live interview featuring George Kosch as part of theTraffic Exchange Summit podcast series on Tuesday October 04, 2011 at 11:00 AM EST. During the interview we will explore Mr. Kosch’s extraordinary background as Canadian Air Force flight instructor to one of the foremost developers of automated traffic systems online today.

To listen to the podcast live or following the interview in the audio archive visit:

George Kosch Interview
http://www.blogtalkradio.com/askjamesholmes/2011/10/04/traffic-exchange-summit-series-george-kosch-ibb-160

During the podcast I will host a chat room and you are invited to visit and interact with the listener community. My intention is to help our listeners gain a deeper understanding of who George Kosch is and how he has participated in creating one of the most successful training and income creation programs for more than 17 years. We will discuss Worldprofit and the Millionaire Bootcamp training system specifically as well automated traffic systems and online marketing best practices.

I invite you to join us for an insightful and informative interview with one of the true thought leaders online and gain insight into Worldprofit and their innovative business model.

Please feel free to post your thoughts below and I will be sure to respond in kind.

Have a blessed day!

(c) Copyright 2008-2011 James A. Holmes. All Rights Reserved.

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James Holmes, Cubicle Escape Artist, Master of the 7 Second Commute, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com  

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

Review: Home Business Bootcamp Training with George Kosch presented by Worldprofit Inc., March 11, 2011

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During today’s training session George provided down-to-earth advise for newbies during the Beginner Session. He urged new members to follow the bootcamp training and follow directions. Everything is laid out in an easy to follow manner but Members must commit to following the training.  He clarified that Worldprofit is a training company for earning income online with tested, legitimate, proven strategies that take time and effort to produce results. Worldprofit is not a business opportunity and Members were encouraged to treat the training as such with both commitment and professionalism. There are specific reason for the bootcamp training program, and the way it is, based on many years of experience of what works and what doesn’t.

Following a review of the basics of the program, the key elements that must be completed to get started, George wrapped up the session.
The entire Beginner’s session was recorded and will be posted later today in the Worldprofit Member area.

The Advanced Marketer’s session followed the Beginner’s Session. This training is aimed at Graduates of Worldprofit Home Business program and who have earned the designation of CEC or MCEC. (Worldprofit Certified E-Business Consultant or Masters Certified E-Business Consultant.)

George announced his is very close to releasing the new Content Management System and Design options.
Members got to see first hand the power behind this new system as George provided a demonstration.
Specifically the ease of use and dynamic elements including:

– clean design layout
– easy to edit headings, tags, navigation menus.
– integrated social networks – Members will be able to add in all your favourite social network links (FaceBook,Buzz,Twitter, etc)
– customizable website backgrounds and header graphics or just colour headings
– customizable font and heading colour customization in theme sets
– powered for SEO indexing conforming to current standards
– continued focus on lead capture
– width expansion options to 100%
– continued ability to add your own products, services, affiliates, opportunities, graphics. pages etc
– prominent featured products section
– Option to add your own picture to the header (or not, your choice)
– design focus on function, lead generation and sales
– expansion of Member profile area
– allows Members to add a personal touch and brand identity to their website.

also…

-built in Google Analytics and Google verification as well as for other major search engines
-Site map
-RSS feed

Members will be pleased to know that nothing from OLD Content Management System will be removed.
Anything on the site before, including custom pages, and all the features of the old CMS have been retained.
We have only expanded the CMS to make it more efficient, easy to use, SEO compliant and to permit more design options.
The Silver and Platinum Design Gallery will be continued, we will just add the new options to the Gallery.
The upgrade of the designs, and Content Management system has been an enormous project and we can’t wait to get this released to our Members.

The new and improved Content Management System is a value-added service, there will be no charge to members for the system updates.

George also covered some List building strategies, and automated sources for posting and promotion to help save time.
The discussion included
SLGenie and TEBrowser.

The last portion of the training was focused entirely on answering questions from participants.

Worldprofit Members can access previously recorded training videos within their Member area.

For more information on Worldprofit’s Home Business Training Systems go to http://www.worldprofit.com 

These Landing Page Mistakes will cost you sales! Know them. Avoid them!

By Sandi Hunter
A landing pages is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website.
To get those leads your Landing page must adhere to these sure-fire rules of marketing. Here’s what you need to know to get the maximum results from your landing pages.
Most Common Mistakes
1. Boring or no headline.
Your headline must POP off the page with motivating words that will get the viewer’s attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.
2. Too fancy.
Fire your designer if they rely heavily on graphics and flash.  Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only – to generate a lead. It should be colorful, eye catching and use compelling rich copy.
3. No focus.
Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don’t include any reason for distraction on your landing page. Make your marketing message ultra-clear.
4. No Offer.
If you want to generate a lead you MUST include an offer.  People don’t give away there contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one – something for free, include a bonus, an incentive – something of value.
5. Forgetting about who the Landing Page is for!
Your Landing Page is for your Viewers. Yes, it’s to market your company or product, but the page itself is about the viewer, Yes, your potential customer don’t forget this. View your Landing pages from THEIR eyes.  Is is obvious what you are offering? Is your offer enticing?  Is your page focused or it is annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your optin form is quick and easy to complete.
To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.
1. Start with a powerful benefit-laden attention-grabbing headline.
2. Follow with compelling copy that motivates ACTION.  Here is what you get, here is why you need it, here is how to get it RIGHT NOW!
3. Optin Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included.  If you can add a value to these bonuses it makes your offer even more appealing.
Final words:  Everything on your landing page should focus and complement these three things;  simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form.   Your goal on a Landing page is get the lead!
About the Author
Sandi Hunter, is the Director of Website Developmet at Worldprofit Inc., a company specializing in resources and training for home and small business.   For more traffic and business building information visit http://blog.worldprofit.com 
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