How to Create Blog Titles that DEMAND Attention!

If you are going to spend the time it requires to blog then you want to make certain your time is for the maximum return.

You want readers right? You want your blog to be shared in social media right? You want more  traffic so  you  earn more money right? 

Smart bloggers who earn considerable revenue from their blogs, know it’s critical to have well-thought blog titles.  

Here I share some critical points about writing blog titles so you get noticed among the millions of blogs out there.

For effective blog titles do this:

A great blog title gets the readers attention then draws them in so they actually read your blog. Remember, some web sites, readers and devices like cell phones and iPad aps, show only the title of your blog. Your introduction or summary of what the blog is about may not even appear so your title better be instantly eye-popping and interesting. If readers see only your title, and your title is lame, you are less likely to get readership. Instead make your title catchy, one that immediately conveys what the blog is about so readers think you are click-worthy. Be sure that your title is not word-heavy but is clear and obvious. Readers what to know right away what you have to offer and if its worthy of their precious time to read. When you read my examples below you will get a better understanding of what goes into a Blog Title that DEMANDS readership.

Creating blog titles that will get indexed by search engines, and read by people. 

When creating your titles you want to use as many key words related to your blog content as you can. Before you even start your blog post, think about who you want to read this post and what key words are relevant to your purposes and to your audience. If your blog is targeting a specific audience, try to work that into the title so your title speaks and says to the individual – HEY READ ME! If you want people to read your blog who are looking for specific key words related to what you offer, work those key words into the title.

Consider that people are busy, often they prefer short, easy to read blog posts. Ensure if you can that your blog title relays this by summarizing what you blog includes.

Don’t compromise the value of your key words by being too creative in your title, make sure they are included in your title. With Google recently announcing that fresh content contributes to higher page ranking,  you want to make sure if your blog is about a trending topic, a news event, or breaking news, that it gets scanned first. You can help this happen by integrating the most obvious key words in your title so your blog gets scanned by Google and other search engine bots.

Finally, an important reason to give some thought to use of key words within your Blog title is this.  If you have any type of monetization on your blog, such as Google’s Ad Sense, the key words you use will trigger specific related topic ads to appear on your site. This is beneficial to you, as ads that appear on your blog are more closely matched to your Ad Sense ads which offers you somewhat of an advantage for potential earning through clicks on the ads that appear on your blog.

Convey what your Blog is about with a smart title.

In your Blog title, say exactly what your content is in an enticing way. If you can find a clever way to shock, or make someone take notice within your Blog title, do so. For example, offer 7 Tips, or 10 Strategies, or 10 Ways to Drop 10 Pounds.  This style of titling is a good way to convey that your blog is brief but includes valuable information. For some blog titles you may find it helpful to convey a sense of urgency so readers gets the feeling they will miss out on some really good, juicy or helpful information if they don’t read it. Celebrity gossip and Hollywood bloggers are particularly good at dangling carrots (celebrity names with a hint of scandal) within their blog titles to attract readership.

You may be thinking to yourself, WHOA! She is asking for a lot to be incorporated into a simple blog title! Yes, I am but it is easy if you know how to do it, you will get better at it as you go and your results will reward and motivate you. It’s for your own good – really. To help you get started, I’ve included 6 examples of effective and less effective blog titles below. 

Example 1

Strong : How to grow roses that make your neighbours green with envy.
Weak:    How to grow roses.

Example 2

Strong: 7 Sure-Fire Ways to get rid of allergies for good!
Weak:   Allergies: a problem experienced by 30% of Americans

Example 3

Strong:  The TOP 10 BEST Hotels in Moose Jaw, Saskatchewan
Weak:    Going to Moose Jaw, Saskatchewan? Here’s our picks for the best hotels.

Example 4

Strong: 5 Strategies That Will Triple Your Sales Today!
Weak: Looking for ways to increase your sales? We have what you need to know.

Example 5

Strong: Why Herman Cain can kiss his Presidential dreams good-bye!
Weak:  US Presidential candidates, a look at who’s running, the favourites and the predicted losers.

Example 6

Strong: 10 PROVEN Ways to Shed Weight FAST! Hollywood Celebrities do this, you can too!
Weak:  If you really do want to lose weight, we can help you.

See, it’s not so hard. Spending a few extra minutes to think and tweak your Blog Titles will get you more readers, more traffic and more revenue!

**** What do you think? Do you use catchy titles for your blogs? What is your experience?

About the Author

Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, affiliate marketing, training and resources. This year Worldprofit marks their 17th year in business. Details at http://www.worldprofit.com

Review: Worldprofit’s Home Business Bootcamp with George Kosch November 11, 2011.

Worldprofit’s Home Business Training is LIVE and interactive with detailed focus on helping people learn to earn online with reputable streams of income.

First some service updates from Bootcamp Instructor, George Kosch.

INSTANT SET UPS for new Members!  Improvements are now completed for set ups.  New Silver and Platinum members who purchase and pick a pre-registered domain name, get set up INSTANTLY.  This used to take up to 48 hours, but now is completed within minutes of the order being placed. For for those who pick their own domain name, set up will still take up to 48 hours.  We urge new Members to pick a pre-registered name so they can be set up INSTANTLY.

NEW Home Business BOOTCAMP LESSONS: We now have over 40 lessons with more to come. A Lesson Summary is listed under HOME BUSINESS BOOTCAMP.  Members can change to any other lesson you like, jump ahead, go back, zero in on exactly what you are having trouble with or want additional learning.  This allows greater control for Members to control pace and depth of their learning, as well as help our Support Team direct members to the lessons that will further their understanding and progress.   Our goal was to simplify the bootcamp while adding more in-depth detailed lessons on critical topics directly related to building an online business.

Following the service updates, George Kosch moved into the Training Component of today’s Home Business Bootcamp.

George answered questions from participants pertaining to the following topics: training, advertising, Safelists, leads, clickbank sales, Personal Live Business Center, RoboForm,  WordPress, missed emails (spam filters),  value of additional email addresses (Gmail recommended.) For complete discussion watch the video recording of today’s Bootcamp Training.

A reminder to Members that free products are posted regularly to The Worldprofit Vault (available in your Member area). Before you buy any new product, check the Vault first as we may have it included free for you already.  For NEW MEMBERS!  For Members who are stuck! Read this.

If you are a new Member, if you are stuck, if you are not sure what do to next, DO THIS right away:

Watch this training  Video:  TITLE: BOOTCAMP MUST WATCH VIDEO FOR BEGINNERS Access is in your Member area, TOP MENU select TRAINING. It’s the FIRST VIDEO posted there.  You must learn the fundamentals or you will get stuck and frustrated. Watch the video. We tell you this over and over again for a reason, the video is critical, and your success depends on your understanding of the basics.

What’s coming:

Providing and option for Members to convert Bootcamp Lessons to PDF to print out. Option for Members to email to yourself a specific Bootcamp lesson Top  Monitors – We want to recognize the fine people who invest personal time to help others in our community. We appreciate your time commitment and will be adding a Top Monitors section to the Member area. RapBank and Click2Sell are still scheduled for inclusion in the Promo Kit. Work continues on both the Safelist Plugin AND the Safelist Exchange (stand alone version)

If you missed today’s LIVE training, you can access the training within your Worldprofit Member area, on TOP MENU, select TRAINING.

If you are not a Member and would like to learn more about Worldprofit’s Home Business Training Program and Earn-At-Home Systems, visit our website. Get a free Associate Membership to see how we can help you build a profitable home based business from reputable streams of income.  Now in it’s 18th year of business, Worldprofit is the #1  home business training program of people around the world.  We hope to earn your business soon. 
Details http://www.worldprofit.com

REVIEW: Google+ Business page: How To Get One and Why You Should.

Google has been looking for ways to compete with Facebook and others in the social media realm while still appealing to business customers.
 
This week, Google released Google+ Business Pages.
 
Google+ shares some similarities with the other social media main players (FaceBook, LinkedIn, Twitter) but has unique value of it’s own.
 
With 40 million and growing users you want to make sure your business is well represented with quality, key word rich content that you control and publish. It’s not a good idea to ignore the giant, so get your Google+ Business page and start making it work for your business. Google is integrating the +1 system currently in use for search results into the Google + pages as well.
 
Here’s what you need to do to get a Google + Business Pages, then use it to generate interest, traffic and leads for your business.
 
1. To get your Google+ Business page you will need to set up a free account.
 
Sign into your Google+ Profile, click on "create a Google+ page". You then pick the category of the page you are creating, and click create. The categories included are: Product/Brand; Company/Institution/Organization, Local business/place; Arts/Entertainment/Sports or Other. According to Google , don’t fuss if your business does not fit closely with the categories, they suggest just picking OTHER. Google clarified that at this time only the LOCAL Business listings are handled differently as they include a location map, contact and hours for your business. It’s easy and fast to set up.
 
2. Once you have your Google+ Business Page do this.
 
a) Post photos! Google likes to index images, and they are hungry for new content. Create a public face for your company by posting pictures that best represent your company, products and services. Don’t limit yourself to a picture of your building, or founders, include graphs, mission statement, awards and more. Once your photos are loaded it is easy to share them.
 
b) Promote! Expand the reach and audience for your Google+ Business page by promoting it to your blog, LinkedIn, Face Book, Twitter and your other social media accounts.
 
c) Share! Capitalize on the fact that others using Google+ also have circles that connect them to others. Encourage people to share your content with others in their circles for more exposure.
 
d) Analyze! As smart marketers know, it is not enough to promote, you want to know where you are getting traffic. Google+ provides you with a clever tool for analyzing your traffic and leads generated from Google+
 
e) Backlinks! Now, here is the part where you really want to pay attention. In your Google+ Business page, you have the option of adding recommended links. You will find this under the ABOUT TAB. This is where you are going to want to include links to your hottest offers to generate leads, traffic and sales!
 
Finally, if you have a Google Ad Words account you can link it to your Google+ Business page.
 
We like Google+ and it’s fair to say you now need to add Google+ to your list of must-have social media resources.
 
If you are looking for more marketing exposure for your business or products also have a look at:
 
Google Base: add your entire catalog to Google’s free product search database
 
Google Places: If you have an actual physical address for your business (not a home), it is recommended that you include your business on Google Places. When you do so your location will show up on a Google map along with your contact details.
***** What do you think of Google’s new Business Pages? Helpful or not helpful? Will you set up a Google+ Business Page?

About the Author

Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business. http://www.worldprofit.com

Review: What Google’s Fresh Content changes means to marketers.

Google has announced changes to their search algorithms so that more relevant and up to date results appear first.
 
Google uses 200+methods to rank pages, and this recent announcement regarding fresh content has HUGE implications for webmasters and marketers.
 
Says Google: "We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness." Google went on to add this, "Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the a specific product, or you’re in the market for a new car and want reviews of a specific car, you probably want the most up to date information.
 
So here is what you need to understand from this announcement to improve your website ranking and ideally increase your sales.
 
1. If you don’t have a blog, start one NOW.
2. Blog or post articles about recent events or hot topics that are trending to give yourself an advantage
3. Blog or post fresh new content to your site DAILY if you can, frequent updates is paramount.
4. Blog about topics or events with YOUR own key words embedded in the content.
5. Up-to-date review sites about products that have rich quality content with key words gives you an advantage in ranking.
Google is essentially telling you what their indexers and bots look for when ranking web pages. Listen to what they are telling you, take this information and start blogging, not once a month, but daily if you can. Make sure your blog is monetized to maximize your opportunities for profit and lead generation.
 
Want to keep on top of Google and the 200+ factors they consider for page ranking?
Join the Google Webmasters’ forum at Google.com/webmasters
 
To stay up to date on Google’s methods for page ranking, go to their official blog at
googleblog.blogspot.com

What do you think of the changes that Google is making? Helpful or not helpful? Post your comments below.

About the Author

sandihunterblack

Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business.

Review: Home Business Bootcamp with George Kosch Nov 4, 2011

During today’s training, Instructor George Kosch covered some training basics and provided a number of demonstrations and updates on new and coming  services. Let’s look at what was covered for your review.

What’s new at Worldprofit

George Kosch provided an update on new features added to the Personal Live Business Center (PLBC).
The PLBC is now available free to all Worldprofit Platinum VIP Members as well as Monitors.
We have now also made it possible for Members to add in their own links to the PLBC so you can promote your own affiliate programs, products or services as well as your Social Media Links.
The HOT LINKS section is where you add YOUR links for whatever else you wish to promote.
Ad copy is now ready so you can promote your PLBC to attract visitors.
It is now possible as well to modify the text colours within your own PLBC..
Access the PLBC in your Member area under left menu, under WEBCAST VIDEO SERVICES then click on Personal LBC.

-Dealer Lounge. Members can now access the Dealer Lounge – it’s YOUR place to discuss whatever you like. Access is within the Member area.

Training Topics Covered

Affiliate Marketing

Safelist and Traffic Exchange Marketing – what you need to know to get results -forget abut all you have heard it works if you know what you are doing.

Consistent Daily Promotion. DO the marketing – but do it right. Follow the steps of the bootcamp training to promote every day in the right places with the right tools. We show you how in your Member area.
Promote. Check your Ad Tracker to see your results. Repeat.

Where and how to easily promote ClickBank products

How to Know which ClickBank products are the newest and best sellers.

Masking/Cloaking URL’s: Why you SHOULD do this.

RoboForm: How to manage your passwords and stay organized and sane.

Retention: What you need to know.

What’s coming

Safelist Plugin – will be released shortly to all Silver and Platinum VIP Members. This will be an additional source of income for Worldprofit Members.
The Safelist Exchange (Stand Alone version) is still on schedule for release at the end of November and available at an extra cost.

Restructured Bootcamp with 30+ Lesson Plans.

Here’s what George had to say, "Over the years, we’ve added modules to the training, updated the levels, and integrated new technologies and new software as required. Each week I was trying to cram into the LIVE training as much information as possible. I tried offering a Beginners Session and Advanced sessions but there is so much information to cover, and things change so quickly, it was becoming disorganized. We have added so many more products, services and software over the years to keep the program current, that we outgrew the original 8 training levels. So we decided to completely restructure the Bootcamp Training from start to finish to incorporate more training, more resources, more videos, and more levels to meet the varying needs and experience of our growing Membership."

To summarize these are the upcoming changes to Worldprofit’s Home Business Bootcamp:

-Expanded 8 Training Levels to 30+ Lesson Plans
-Members can progress at a learning speed comfortable and convenient for them.
-Continuation of the designations of CEC, and MCEC for Graduates of the training.
-Integration of even more tested proven marketing strategies.
-Addition of even more video resources and in-depth training on specific products and resources.
-Creation of bite-size learning modules for greater understanding.
-Addition of more advanced concepts for more experienced marketers
-Continuation of LIVE training each week as an adjunct to the training levels and for Interactivity/Q and A’s with Members
-Learning modules to accommodate the needs of Members with very basic or very advanced understanding
-Continuation of Report Cards for purpose of monitoring individual Member progress.
-Improved organization of topics, modules, videos and training aids.
-Social Media Integration
-More resources and sales aids for Affiliate Marketers

The restructured bootcamp will incorporate 30+ levels with the goal of explaining and demonstrating the 100+ tools, software and services available exclusively to Worldprofit Members.

What participants had to say about today’s bootcamp training with George Kosch

Garrett: GREAT STUFF

James: This has been great George thank you!

Diane: Thanks George A lot of info today.. so helpful as usual

Arvell always, great! thanks

Diedra: I want to thank you for all of your training and you have a great weekend

Charity: Thanks George, Great training…Have a Blessed weekend!!!

Eugene: Great session George

William sounds Great

Liz: Thank You George Fabulous Training as always~~

Mark: thanks george, awesome training as always

Keith: Take care all!…great info!

James: Thank you George…. phenominal

Dave: thank you George!

The recording of today’s session will be posted later today in the Worldprofit Member area.
Or, use this direct link
http://connectpro65981693.adobeconnect.com/p8y8zz4a8ci/

THANK YOU TO ALL WHO ATTENDED TODAY’S HOME BUSINESS BOOTCAMP TRANING.

Next Home Business Bootcamp Training: Friday Nov 11th, 2011.

If you would like to know more about the Home Business Training and Earning Systems
go to http://www.worldprofit.com to get a free Associate Membership.

Worldprofit Inc., announces overhaul of Home Business Bootcamp Training

Over thirteen years ago, in 1998, Worldprofit started the first online Home Business Bootcamp Training.

At the time, Worldprofit’s program was the only one available online. It was (and still is) unique in that, on completing the training, Members graduated as a Worldprofit Certified E-Business Consultant (CEC). With additional qualifications, Members could go on to earn the designation of Worldprofit Certified Master E-Business Consultant (MCEC). Today, Worldprofit’s Home Business Bootcamp continues to be the only online program providing the kind of precise, detailed hands on training, and support needed to build a successful online business. What has made the training so unique is that it’s not text book instruction and theory, it’s all based on actual real world application.  The training is a result of years of combined hands-on direct experience by George Kosch and Sandi Hunter, two original co-founders of Worldprofit since 1994.   The training experience is real, the training is LIVE, the people are real, helping each other in an online home business community.

As those in the tech industry knows, you can never stop creating, building, updating, advancing and so, today, George Kosch, co-founder and Instructor for Worldprofit’s Home Business Bootcamp announced a major overhaul to the program.

Here’s what George had to say, “Over the years, we’ve added modules to the training, updated the levels, and integrated new technologies and new software as required.  Each week I was trying to cram into the LIVE training as much information as possible. I tried offering a Beginners Session and  Advanced sessions but there is so much information to cover, and things change so quickly, it was becoming disorganized.  We have added so many more products, services and software over the years to keep the program current, that we outgrew the original 8 training levels. So we decided to completely restructure the Bootcamp Training from start to finish to incorporate more training, more resources, more videos, and more levels to meet the varying needs and experience of our growing Membership.

To summarize here is what Worldprofit has done:

-Expanded 8 Training Levels to 30+
-Members can progress at a learning speed comfortable and convenient for them.
-Continuation of the designations of CEC, and MCEC for Graduates of the training.
-Integration of even more tested proven marketing strategies.
-Addition of even more video resources and in-depth training on specific products and resources.
-Creation of bite-size learning modules for greater understanding.
-Addition of more advanced concepts for more experienced marketers
-Continuation of LIVE training each week as an adjunct to the training levels and for Interactivity/Q and A’s  with Members
-Learning modules to accommodate the needs of Members with very basic or very advanced understanding
-Continuation of Report Cards for purpose of monitoring individual Member progress.
-Improved organization of topics, modules, videos and training aids.

The restructured bootcamp will incorporate 30 levels with the goal of explaining and demonstrating the 100+ tools, software and services available exclusively to Worldprofit Members.

Sandi Hunter, Worldprofit co-founder added this. “One of our goals in restructuring the Bootcamp Training program was to make it easier for Members to learn and progress through the levels.  For those who have no business or sales experience, they can be overwhelmed by what is required to build an online business.  The new bootcamp training will be more focused, more detailed and more organized to help our Members zero in on the most critical steps for getting started and into profit.   Worldprofit’s program is about helping people learn to earn online. The faster we can get people into the training, progressing through the training, and making sales the happier they will be. By adding more levels, we will more easily be able to assess a Member’s level of understanding, and then efficiently diagnose where they need extra help or direction.  In the 17+ years we have been doing this business, we understand well how frustrating technology can be. Our goal is to simplify our training, so that Members get valuable current information, products and services, tools and resources they can realistically use to build a successful online business.  With well over 1 million Members, and tough economic times, the message is clear. People want to take charge of their lives and earn from home. It’s our commitment at Worldprofit, to keep working hard to provide the tools, training and support to help them do so.”

For details, Worldprofit Members can attend the next LIVE Home Business Bootcamp Training Session on Nov 4, 2011 at 10 AM CT.

For information on Worldprofit’s Home Business Training Programs, go to http://www.worldprofit.com for a free Associate Membership.

Review: Home Business Bootcamp with George Kosch Oct 28, 2011

Today’s home business bootcamp session was buzzing with excitement as Worldprofit’s Technical Director, George Kosch released the newest sales tool for Worldprofit Members.

Release of new Personal Live Business Center (PLBC)

Over five years ago, Worldprofit released the world’s first Live Business Center.
This was an innovation then and to this day is something that has not been recreated by any other company.
Today, Worldprofit released a personal version of this technology for the exclusive use of Worldprofit Members.

What it is?

The Personal Live Business Center (PLBC) allows Members to host their own personalized Live Business Center.
Essentially it’s a landing page with an embedded Live Business Center – your OWN Live Business Center.
You are the host, you talk to people, you are in charge.
The PLBC includes an Associate sign up form, and optins for the Safelists, as well as your own personal links and order link. It’s a sales room and you are commander-in-chief. Included is an easy to use Admin area so you can personalize what your PLBC is called, as well as the messages posted on-screen
Social media has been integrated so you can customize what links you wish to show up including Facebook, Twitter and Skype etc.

The primary URL for this new basic Personalized Live Business Center is http://www.TheLiveBusinessCenter.com
(don’t worry if it doesn’t load completely, it’s temporary, we are still tweaking and polishing).

Who gets this powerful new PLBC?

Worldprofit Monitors and Worldprofit Platinum VIP Members will receive the PLBC at no cost.
Currently ONLY Monitors have the PLBC as they have been helping us test the system – thank you Monitors for your help!
When testing is done, it will be released to Platinum VIP Members as well.

What else has George Kosch got coming?

Worldprofit will also be offering a CUSTOM Designed PLBC in the very near future.
This will allow Members to have a custom header, links to your other opportunities and interests, and is hosted on the domain name of your choice.
Pricing is yet to be determined for this customized version.

What else happened during today’s training?

George demonstrated the new Solo Safelist Blaster System.
We’ve been testing this system to get it perfect.
There are two development phases of they system. First phase is getting the database built. The second phase is building an Admin area for our members so they can see who has signed up, credits, see payments from ads etc.
The stand-alone versions of the Safelist Exchange is still in development, it’s a complex system but release is still planned for end of November.

And what else?

Worldprofit’s Home Business Bootcamp Training Levels are being redone to simplify procedures and get new members directly into the marketing and sales!
The goal to is help people make sales sooner and get on track more smoothly.

George was peppered with questions about the new services by Members during today’s training.
Apologies to all members for the technical problems later in the session.

This is a sample of what Worldprofit Members said after seeing the new services today.

James: Your building on this stuff and increasing the value of the Platinum package ten fold or one-hundred fold and not raising the price…. phenomenal. Thank you!

Cheri: Love the Skype Link

Liz: Thank You for the PLBC George it is just AWESOME

Tania I am thrilled….

Charity: Thanks George, Great Training, Have a great weekend!

Linda: Thanks, George. You’re the best! Have a good weekend.

Inge: Hello George thank you for the excellent training

Tony: Great information and new tools

James; George – You have raised my vibrational energy by 10,000% this morning… you, Sandi are a blessing. I cannot wait to take massive action on all of this! Thank you

Diane: Great training Mr. Kosch as usual

Arvell: this is a game changer!

Cheri: OMG. cool cool cool cool

Frank: WOW!!!

Neil: Good Stuff

Liz: I am so excited …dancing in New York

Diane: I know. I am excited

Linda: I am awe struck…

Thank you to all of those who attended Worldprofit’s Live Home Business training today. If you missed it, or want to watch it again, the recorded version is now posted. Members can access within the Worldprofit Member area under the Training link.

Watch for updates on new products and services to be sent to the Bootcamp newsletter and posted to the message center in the Member area.

Next LIVE Home Business Training is Friday November 4, 2011.

Interested in the training offered by Worldprofit for Affiliate Marketers and Entrepreneurs, go to http://www.worldprofit.com 

Review: How Yelp can help your local business generate MORE business!

As Groupon and other Bulk-Buy sites lose favour with merchants, business owners are going back to basics to generate traffic and new business.
Yelp.com is a reviews website that allows members to post reviews (good and bad) about different types of business. The site is structured into geographical areas which is beneficial for both users of the site and for businesses.
Yelp.com provides an easy way to see what people are saying about a specific business of interest. Recent surveys report that review sites are very popular among consumers (especially 35 and under) who will frequently use these kinds of sites to search for a business, then decide whether or not to use a specific service or business.
Benefits for the Consumer
-Search for businesses by category or key words, in your specific area for hours, contact information, or website address.
-Yelp allows you to find smaller businesses that might not yet be indexed on Google Maps
-Browse what people are saying about a specific business or service, or add your own review.
-The "talk" element of the site allows for more detailed specifics on a business or service.
-Easily share your reviews on Twitter, Facebook and other social media.
Benefits for the Business
-63 million people have visited yelp in the last 30 days – that is some kind of MASSIVE – FREE exposure for your local business. People who may never otherwise have heard of your business or perhaps forgotten about you, can get acquainted with you.
-Any local business with a physical presence can benefit from being listed at Yelp.
-Business owners can add their own business listing (if not already listed) to ensure that their contact information is accurate. They can also add photos and message customers.
-Business owners (or Managers) can reply publicly to reviews or comments posted about their business.
-Business owners can pay for premium advertising, called Yelp Ads.
-Business owners can see what people are saying about their business and pinpoint for correction, problem or services issues in their operation.
-Recently Yelp has added Events listings as well. So if you are organizing an event, submit it and get instant exposure. Visitors to Yelp, in your location will see your listing as Yelp will scan the geographical location of the member logging in, so events in their area show up.
-Yelp has integrated several social media sites (FaceBook, Twitter etc) into the site so when users access these, or refer friends to the site, business owners get the benefits of even more promotion.
Review of Yelp
For the most part, review sites like Yelp.com are GOOD for local business. The exposure for a business, is tremendous and difficult to not be seen as valuable. You get free exposure by reviews being posted, new customers are introduced to what you offer, former customers are reminded that you are still there. You as the owner or manager get come control over content, by adding your own business, then commenting often, posting pictures etc. Social media allows businesses to engage with their customers in a positive way.
Yes, there are some possible disadvantages. People can write negative reviews about your business. But if you run a solid operation these will be overshadowed by the good comments that people post. Some businesses have been known to pay people to write good reviews or offer other perks. Statistical averages will most often work in your favour if you are an honest business, doing your best to provide a quality service for your customers. Remember, negative reviews can be responded to by the business owner, or manager. Customers understand that no business is perfect. False, or off-the-wall reviews stand out as such and are often filtered, removed or rated lower in terms of helpfulness. What matters to consumers is that a business owner makes an effort to resolve problems.
For more details visit Yelp.com
What do you think of Review Sites? Helpful or not helpful? What Review sites do you like?
About the Author
Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business.

Top 20 Safelists For Affiliate Marketers

In my last post, I talked about Safelists and how they are a powerful advertising strategy for Affiliate Marketers or anyone running a home based business. I also revealed how to get the best possible response from your Safelist Advertising.
 
Here’s a summary in case you missed it.
 
A Safelist is a Membership based mailing list where Members can email each other. These emails cannot be considered as spam because Member must opt-in to receive the mailings and also have confirmed their email address. A Safelist can be used to advertise a product or service, including business opportunities, affiliate programs, home business products, Clickbank products and so forth. Most Safelists work by allowing Members to earn credits for free advertising but also offer paid advertising options. Basic Membership in a Safelist is usually free. Paid memberships allow you to post more often, or to a larger list.
 
I’ve heard from many of you, requesting suggestions for reputable Safelist sites and companies. I share with you my Top 20 Safelists.
 
This is not just a list, mindlessly copied and pasted here. Remember, successful online promotion means consistent promotion to a number of sites or lists. Definitely join a number of Safelists to increase your reach. Make sure the ads you run include the benefits of what you offer, an eye-popping offer and a lead form ideally with optin options for your own list creation.
 
These are Safelists that we use our ourselves, or own and use for a variety of campaigns on a regular basis. They are listed in no particular order.
 
Last Tip: Remember if your ad doesn’t pull don’t be so quick to blame the list, have another look at your ad.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Have you used any of these safelists? What was your experience? Which safelists do you like not on this list? Submit your comments below.

 

About the Author

sandilrg

Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business.

Did you check your spam folder?

Andy_Bernard
While watching a recent episode of The Office, I couldn’t help but laugh out loud.
During a meeting, the character Andy says to his co-workers, "Ok, I have emailed you all the critical data so be sure to check your spam folder."
Oh, if only had a dime for everytime, we said to someone in our office, or to a customer, "Did you check your spam folder?"
It’s so much of an accepted problem now, companies anticipate that the information a customer requests may be filtered to spam. So in response, websites, sales material, new customer information and often telephone staff are briefed to include information on how to whiltelist, or mark email as acceptable.
For the most part we love our email don’t we? We rely on it to communicate with customers, family members, co-workers and conduct business.
Email is better than voice mail, you can send it when convenient for you, from anywhere in the world.
But will the person you are sending it to actually get it?
Maybe.
If you don’t know that someone sent you something, how will you know that you didn’t get it?
Despite the best efforts and money invested by ISP’s and Mail Service providers, the spam still gets through. You can’t find that important email from your customer, and you swear you never got the flight confirmation for your next trip. You check your email, then check again. Still nothing, but the "enhancement" emails still get through. Amazing!
It seems the spammers have won the war on junk email. Yes, some serial spammers have been caught, but take one look in your junk or spam email box and it’s busting with all kinds of offers and tidbits, malware, phishing schemes, and more.
The simple task of opening an email attachment can unleash hell on your computer, harvest it and turn it into a Bot. Almost makes you want to watch The Terminator movie again. What was that Sarah Connor said about Skynet and self-aware computers taking over the human race?
I guess a positive way to look at it is this. The spammers, and the baddies of the Internet are helping to create jobs. As they release viruses and malware through email that infect computers it increases sales of Virus Protection Software, and increases calls to the Geek Squad at your local computer shop. The spammers keep the Internet police occupied and are contributing to economic recovery.
Most of us know to check our spam folder when an expected emailed does not arrive. Sometimes Email providers like Google’s Gmail, make it a little difficult to check for misdirected email. For some reason, Gmail, (which otherwise is a great program) has hidden the Spam folder under the MORE tab. Rather than having a very obvious folder called Spam that users can see clearly then check, instead users have to click on MORE, than on the Spam sub-folder to see what legitimate email has been filtered unnecessarily. Some ISP’s block the spam before it even gets to your email box. This cuts down on spam but also means you may not get email that you actually DO want to receive, but your provider has deemed it not worthy for delivery or has blacklisted a domain.
Yes, spam is a fact if life. Just like we hate junk faxes, and telemarketers, and flyers in our mail boxes, we now we find our email boxes crammed with junk.
For most of us in an office environment we have come to accept junk email, as annoying but a part of life. The delete button is always a click away. It’s just not worth getting upset about.
About the Author
 
Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business.