Worldprofit Inc., announces the release of two new services, an updated Content Management System, and a Live Face Chat Application.

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Worldprofit Inc., today announced the release of two new services for Worldprofit Members, an updated Content Management System, and a Live Face Chat Application.
 
Worldprofit’s Director of Technology,  George Kosch officially released the new Content Management System and Design options. George relayed that the system includes a number of new features for the benefit of all Members.
 
– cleaner design layout
– easy to edit headings, tags, navigation menus.
– integrated social networks – Members will be able to add in favourite social network links (FaceBook,Buzz,Twitter, etc)
– customizable website backgrounds and header graphics or just colour headings
– customizable font and heading colour customization in theme sets
– powered for SEO indexing conforming to current standards
– continued focus on lead capture
– width expansion options
– continued ability to add your own products, services, affiliates, opportunities, graphics. pages etc
– prominent featured products section
– Option to add your own picture to the header (or not, your choice)
– design focus on function, lead generation and sales
– expansion of Member profile area
– easy integration of featured products
– allows Members to add a personal touch and brand identity to their website.
– built in Google Analytics and Google verification as well as for other major search engines
– Site map
– RSS feed
– option to integrate Worldprofit’s Live Face Chat
– more design options as default or customizable.
 
The upgrade of the design and Content Management system has been an enormous project. George Kosch stated that he can’t wait to get this released to Worldprofit Members.
 
The new and improved Content Management System is a value-added service, there will be no charge to current members for the design and Content Management System updates.
 
The second announcement today from Worldprofit is about the new Live Face Chat application. This tool allows Members to integrate into their site, and landing pages, a LIVE CHAT window. Site owners can then chat on video directly and immediately to their site visitors. The tool is unique as it allows an immediate interaction with site visitors to engage conversation for support and sales. George Kosch added that the tool is "easy-to use, instant, and puts a FACE on your online business activities, literally,  as the site owner’s video image appears on the site in real time." Platinum VIP Members will receive the LIVE Chat tool at no cost, while Silver members will have the option to purchase it.
 
Members will get a demonstration of both the new Content Management System, and the LIVE Face Chat tool during the April 1st, 2011 Home Business Bootcamp Training Session.
Help videos will also be posted to the member area and full support available on both services.
 
Worldprofit Inc., is an industry leader in webcast applications having been one of the first online companies to offer webcasting services.
Started in 1994 on a kitchen table, Worldprofit has grown to be known as the Home Business Experts, offering web-based training and support services for entrepreneurs and small or home based businesses.
For more information on Worldprofit Inc., go to http://www.worldprofit.com

Review: Home Business Bootcamp Training with George Kosch presented by Worldprofit Inc., March 11, 2011

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During today’s training session George provided down-to-earth advise for newbies during the Beginner Session. He urged new members to follow the bootcamp training and follow directions. Everything is laid out in an easy to follow manner but Members must commit to following the training.  He clarified that Worldprofit is a training company for earning income online with tested, legitimate, proven strategies that take time and effort to produce results. Worldprofit is not a business opportunity and Members were encouraged to treat the training as such with both commitment and professionalism. There are specific reason for the bootcamp training program, and the way it is, based on many years of experience of what works and what doesn’t.

Following a review of the basics of the program, the key elements that must be completed to get started, George wrapped up the session.
The entire Beginner’s session was recorded and will be posted later today in the Worldprofit Member area.

The Advanced Marketer’s session followed the Beginner’s Session. This training is aimed at Graduates of Worldprofit Home Business program and who have earned the designation of CEC or MCEC. (Worldprofit Certified E-Business Consultant or Masters Certified E-Business Consultant.)

George announced his is very close to releasing the new Content Management System and Design options.
Members got to see first hand the power behind this new system as George provided a demonstration.
Specifically the ease of use and dynamic elements including:

– clean design layout
– easy to edit headings, tags, navigation menus.
– integrated social networks – Members will be able to add in all your favourite social network links (FaceBook,Buzz,Twitter, etc)
– customizable website backgrounds and header graphics or just colour headings
– customizable font and heading colour customization in theme sets
– powered for SEO indexing conforming to current standards
– continued focus on lead capture
– width expansion options to 100%
– continued ability to add your own products, services, affiliates, opportunities, graphics. pages etc
– prominent featured products section
– Option to add your own picture to the header (or not, your choice)
– design focus on function, lead generation and sales
– expansion of Member profile area
– allows Members to add a personal touch and brand identity to their website.

also…

-built in Google Analytics and Google verification as well as for other major search engines
-Site map
-RSS feed

Members will be pleased to know that nothing from OLD Content Management System will be removed.
Anything on the site before, including custom pages, and all the features of the old CMS have been retained.
We have only expanded the CMS to make it more efficient, easy to use, SEO compliant and to permit more design options.
The Silver and Platinum Design Gallery will be continued, we will just add the new options to the Gallery.
The upgrade of the designs, and Content Management system has been an enormous project and we can’t wait to get this released to our Members.

The new and improved Content Management System is a value-added service, there will be no charge to members for the system updates.

George also covered some List building strategies, and automated sources for posting and promotion to help save time.
The discussion included
SLGenie and TEBrowser.

The last portion of the training was focused entirely on answering questions from participants.

Worldprofit Members can access previously recorded training videos within their Member area.

For more information on Worldprofit’s Home Business Training Systems go to http://www.worldprofit.com 

Review: Home Business Bootcamp presented by George Kosch, Worldprofit.com March 4, 2011

George Kosch commenced this week’s Beginner’s training session with an overview of the Worldprofit Home Business Training System.
For new Members, George discussed the basics of the Worldprofit program, inclusions, options and resources.

George emphasized the importance of CONSISTENT efforts for downline building, list building, daily promotion, ad tracking, and traffic generation to the Landing Pages.  Emphasis placed on necessary tasks to build a successful online business that must be done every day. 

Many people continue to get off track, George urged Members to review Bootcamp Training Video version 1C to focus on what is most important for results.  

Questions from participants were answered by George to wrap up the 45 minute Beginner’s Session, immediately followed by the Advanced Marketer’s Session.

The Advanced Marketer’s training session was primarily for graduates of Worldprofit’s Home Business Bootcamp Training (Worldprofit Certified E-Business Consultants and Master Certified E-Business Consultants). George spent close to an hour discussing how to add an additional stream of income by promoting ClickBank products.

Topics included:

-how to check that you are using the CORRECT link so you get credit for sales 
-how to know which products are hot and selling well – the Worldprofit Featured CB product "Star" system.
-Worldprofit Ad Tracker – how to use it to analyze traffic
-Viral URL has an Ad Tracking System that we recommend, if you want another one in addition to the free Ad Tracker that Worldprofit provides  
-demonstration of promotional tools within Member area
-display of self-made ClickBank sales
-discussion of role of Safelists in promotion of ClickBank.
-Awebber
-Importance of Signature Blocks for backlinks
-Using Social Media for promotion
-Imacros – how they save you time
-SEO Promotion Tool Kit (free for Members) Plus, recommendation of SEO Link Robot (a paid program).
-CB Product reviews very helpful for promotion, backlinks to your site and sales
-URL Rotator for CB products to be included in new design layouts to be released shortly
-The new design will also include integrated CB Maximizer links for those Members who have purchased CB Maximizer

George reiterated that there is NO secret to making ClickBank sales other than the obvious advise to promote daily, especially the FEATURED products listed in the member area, and  use the Safelists recommended.
Members were reminded to not try to take shortcuts, and BUY leads or visitors from non-recommended sources.   

Members posed questions to George throughout the program inviting further discussion.  

Comments from today’s Home Business Training Session

Sheryl: Thanks, George, and everyone who helped.  Greatly appreciated and definately helpful.  Bye and everyone have an awesome day!
william: Thank you for this training
Jonathan: Ausome Job George look forward to the upcoming months huge potential in ways i cant even begin to explain
Tony: Thank you George, once again a fantastic training session
Chantal: thanks soooo much george and everyone
Vanda: Thanks George for a very informative training session. Thanks for all your help from support:-)
Arvell: great class, as always. Thanks so much
Alun: Thanks George, great session..

The Home Business Bootcamp Training is part of Worldprofit’s Certified E-Business Consultant program.
Each week live interactive training is offered via webcast complete with DeskTop Training to supplement a graduated online bootcamp training program.   
Started in 1994, Worldprofit Inc, has grown to be known as the Home Business Experts.
Free Associate Memberships available at

http://www.worldprofit.com

Recording of Friday March 4, 2011 Beginner and Advanced Marketing Sessions will be posted in Training Library within Worldprofit Member area.
Next LIVE Home Business Training Session: Friday March 11, 2011
Instructor: George Kosch, Marketing Expert, Web Developer, Worldprofit Co-Founder

Review: Home Business Bootcamp Training with George Kosch presented by Worldprofit Inc.

 

During today’s 2 HOUR marathon training session George served up some blunt pointed advise for newbies during the Beginner Session.
George urged new members to follow the bootcamp training, hold the line, stay on the path and follow directions.
He clarified that Worldprofit is a training company for earning income online with tested, legitimate, proven strategies that take time and effort to produce results.
Worldprofit is not a biz op, and Members were encouraged to treat the training as such with commitment and professionalism.
There is a specific reason for the bootcamp training program, and the way it is, based on many years of experience of what works and what doesn’t.
Following a review of the basics of the program, the key elements that must be completed to get started, George wrapped up the session.
The entire Beginner’s session was recorded and will be posted later today in the Worldprofit Member area.
 
The Advanced Marketer’s session followed the Beginner Session with over 50 people participating.
George unveiled the new Content Management System and Design options that will be released in the next few week.
Members in attendance got to see first hand the power behind this new system as George provided a demonstration.
Specifically the ease of use and dynamic elements including:
 
– clean, uncluttered design layout
– easy to edit headings, tags, navigation menus.
– integrated social networks – Members will be able to add in all your favourite social network links (FaceBook,Buzz,Twitter, etc)
– customizable website backgrounds and header graphics (plans for 30+) or just colour headings
– customizable font and heading colour customization in theme sets
– powered for SEO indexing conforming to current standards
– continued focus on lead capture
– width expansion options to 100%
– continued ability to add your own products, services, affiliates, opportunities, graphics. pages etc
– prominent featured products section
– Option to add your own picture to the header (or not, your choice)
– design focus on function, lead generation and sales
– expansion of Member profile area
 
also…
 
-built in Google Analytics and Google verification as well as for other major search engines
-Site map
-RSS feed
 
We have  tried to integrate the best features we could find for an easy to use Content Management system for the benefit of all Worldprofit Members.
 
Members will be happy to know that nothing from OLD Content Management System will be removed.
Anything you had before, including custom pages, and all the features of the old CMS have been retained.
We have only expanded the CMS to make it more efficient, easy to use, SEO complaint and to permit more design options.
The Silver and Platinum Design Gallery will be continued, we will just add the new options to the Gallery.
 
The new and improved Content Management System is a value-added service, there will be no charge to members for the system updates.
 
Finishing touches are being put on the Content Management System and testing must be completed prior to release.
 
Notice to Members, that we are upgrading the safelist http://www.DragonSafelist.com
to bring it up to date and make it more powerful. Thank you for your patience as we do so.
 
During the last portion of today’s session George Kosch took questions from participants.
The Advanced Marketer’s session was recorded and will be posted later today in the Worldprofit Member area.

These Landing Page Mistakes will cost you sales! Know them. Avoid them!

By Sandi Hunter
A landing pages is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website.
To get those leads your Landing page must adhere to these sure-fire rules of marketing. Here’s what you need to know to get the maximum results from your landing pages.
Most Common Mistakes
1. Boring or no headline.
Your headline must POP off the page with motivating words that will get the viewer’s attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.
2. Too fancy.
Fire your designer if they rely heavily on graphics and flash.  Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only – to generate a lead. It should be colorful, eye catching and use compelling rich copy.
3. No focus.
Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don’t include any reason for distraction on your landing page. Make your marketing message ultra-clear.
4. No Offer.
If you want to generate a lead you MUST include an offer.  People don’t give away there contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one – something for free, include a bonus, an incentive – something of value.
5. Forgetting about who the Landing Page is for!
Your Landing Page is for your Viewers. Yes, it’s to market your company or product, but the page itself is about the viewer, Yes, your potential customer don’t forget this. View your Landing pages from THEIR eyes.  Is is obvious what you are offering? Is your offer enticing?  Is your page focused or it is annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your optin form is quick and easy to complete.
To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.
1. Start with a powerful benefit-laden attention-grabbing headline.
2. Follow with compelling copy that motivates ACTION.  Here is what you get, here is why you need it, here is how to get it RIGHT NOW!
3. Optin Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included.  If you can add a value to these bonuses it makes your offer even more appealing.
Final words:  Everything on your landing page should focus and complement these three things;  simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form.   Your goal on a Landing page is get the lead!
About the Author
Sandi Hunter, is the Director of Website Developmet at Worldprofit Inc., a company specializing in resources and training for home and small business.   For more traffic and business building information visit http://blog.worldprofit.com 
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Updates from George Kosch, Instructor for Worldprofit’s Home Business Bootcamp

We have some exciting new updates for Worldprofit Silver and Platinum VIP Members!
Read on to see how YOU benefit from these new free services!

1. The Article Publisher is ready!

We have now made it easy to instantly add ALL of the articles
in the Article Directory to your website! Articles that you can use in your blogs to build content and backlinks to your
site. This is a critical key component for generating traffic to your site. Members get these unique,
timely articles (currently numbering over 100 titles) at no cost. With the new Article Publisher, these
articles (and more) can all added to YOUR site. To see the Article Publisher and get started, within your
Member area. Follow the posted instructions to quickly and easily add all of the articles to your site.
PLUS, when you do so we AUTOMATICALLY update your Site map, and your RSS feed for you –
two absolutely critical steps for search engine optimization and traffic generation.

2. New PLR Store products.

To access these login to your Member area. Worldprofit Silver and Platinum Members get all of these products free!
Use them for your own knowledge or sell them to collect 100% of the sales. If you are a Platinum VIP Member you also
get (at no cost) the PLR Store for installation of all products on your site for easy sales.
Details are within the PLR Store/Vault section, and click on PLR STORE link.

Worldprofit Silver and Platinum Members get them free AND these are now available for sale to
outsiders and visitors to your Website if you are a Platinum VIP member.

3. Update for those of you using the ClickBank Promo Kit.

We have just added a new STAR system to the ClickBank Promo Kit.
Those products that are marked with a gold star are the products that are the TOP SELLING PRODUCTS!

As you know the products listed are already ordered with the NEWEST products at the top.
Now you will also know which products are selling the fastest by looking for those products marked with a gold star.

Here is how to access the ClickBank Promo Kit.
1. In your member area, on left menu select CLICKBANK STORE.
2. Follow the instructions posted and DO watch the TRAINING VIDEO recorded by George Kosch to get off to a good start.

Remember, we have made arrangements so you keep 100% of the sales you earn by selling these products!

4. NEW Credit Transfer Area now ready!

GREAT NEWS! We have just added an exciting new service for all Silver and Platinum VIP Members.
It’s called the Credit Transfer System. This allows you to transfer credits you’ve earned in your Safelists,
to another Worldprofit Associate, or Silver or Platinum VIP Member. The purpose – to help YOU make sales!
A video overview of the system will be added later today.

5. Last week’s Advanced Home Business Bootcamp Training, in case you missed it was all about blogging,
article marketing, and SEO Strategies!

The latest new Bootcamp Advanced Training Video is posted under “Training” on the top menu.
Be sure to watch it for some great advanced tips on how to get “organic” traffic to your blogs
and hence Website! Easy to learn and very profitable in the long run.

6. Reminder of the next LIVE Home Business Bootcamp Training on Friday Jan 28th at 10 AM CT with George Kosch.

Finally, Members, if you have any questions, contact our Support Team by submitting a Support Form linked in your Worldprofit Member area.
Our team is here to help you and happy to do so.

Worldprofit, Inc., where small and home-based businesses learn how to profit online.
Details at
worldprofit.com

Review: Worldprofit’s Home Business Bootcamp Training with George Kosch, session on Jan 21, 2011.

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George Kosch, Instructor for Home Business Bootcamp started with the Beginner’s Session.
Worldprofit welcomed a number of new Members recently, and many took advantage of today’s training to learn how to earn from home.
Time was spent reviewing the bootcamp levels necessary to be completed in order to graduate as a Worldprofit Certified E-Business Consultant.  
George showed on-screen the exact tasks that new members need to do to get off to a good start and on the road to earning online from reputable sources.
After answering questions from Members, George concluded the Beginners Session.  
For those Members unable to attend the live training, the session was recorded so can be viewed later today with the Member area.

Following the Beginners Session, George moved on to a specialized training session for Members who have graduated from the basic training and earned the designation of Worldprofit Certified E-Business Consultant.
Today’s training focuses on SEO Strategies, Article marketing, and Blogging, all three being critical components for building an online business.

Bootcamp Topics included:

-WordPress Blogs
-Mango Blogs
-Blogger
-SEO Tools accessible by Worldprofit members
-Article Marketing – The Article Directory and the Article Publisher (free for all Worldprofit Members)
-What you need to know about the major search engines and getting your content indexed
-How to generate more traffic using tools included in your member area.
-The Free Promo Code Center – free advertising for Member access
-Business building strategies that work.
-Recommended Marketing Tools

Comments from today’s Bootcamp Training Participants

Annette:  Wonderful as always George thank you.
Anik: I will really like that George !!!!!
Wayland: Thanks George – you always get me energized to go a little further
Lance: Awesome, I was wondering how that worked
Allan: George. I love how you take this things and breaks them into pictures easy to understand, and REMEMBER!
Wayland: Blog – what we are looking at – it is the best
Lance: Very Nice
Arvell: great!
Mary:: Thank you George and have a great weekend
Lothel: Thanks George!  Very informative as always!
Lance: Hooah!  Great Training!
Susan: are you going to be doing this type of session on a weekly or monthly basis
Gregg: Thanks, George
Anik: Thank you George for this great training
Jonathan:George Thanks that was ausome have great weekend
Allan: WOW! Great training again George. Thanks a lot.
Wayland: Thanks George, Sandi, Justin and everyone else behind the scenes making this all work!
Jonathan: Well Said Wayland huge thanks from me as well

Thank you to each of you who attended the Live Training!
We appreciate your comments, feedback and for using the training we provide.
Your input helps us develop and refine services for the benefit of all Members.
We look forward to seeing you at next week’s Home Business Training Session

* * * * * * * * * * * *
Worldprofit Support Services
The Online Home Business Experts
Celebrating our 17th year in business in 2011.
http://www.worldprofit.com

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Review: Home Business Bootcamp Training with George Kosch, Marketing Expert at Worldprofit Inc.

 

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If you missed today’s LIVE online Home Bootcamp Training with George Kosch – you missed a tremendous demonstration of how to earn from home.

George started with the Beginner’s Session with step by step instructions to get all our New Members off to a good start at building their home business.

Following this, he moved into the Advanced session with Bootcamp Training Level 2 which is for the graduates of Worldprofit’s Home Business Bootcamp Training.

George demonstrated use of the tools and strategies that Members have access to,  showing on screen exactly what he does to generate traffic and sales .

He took questions from participants throughout the program. We had nearly 70 people in today’s interactive training sessions lasting nearly 2 hours.

He concluded with a preview of the new Design Layouts which will be released in coming weeks for the benefit of all Silver and Platinum Members.

Participants got a peek at just one of the new Design Layouts which will have more integrated options, added Social Networking capabilities, the new Article Directly plugin and much more. 

Thank you to all who attended today – we know YOU are ones working hard and who are serious about building your online business. You are the ones showing the courage to learn new skills, then roll up your sleeves and get busy! Bravo!   

If you missed the LIVE session you missed the chance to ask your questions directly to marketing and technical expert, George Kosch AND  get immediate answers.

You missed the opportunity to learn and exchange information with other members of Worldprofit Home Business Community.
The LIVE session was recorded and is now posted to your Member area so Members can watch at your convenience.
George will be LIVE again Friday Jan 21st for his next Bootcamp training at 10 AM CT.
Mark your calendar and make 2011 the year you earn from home following the Worldprofit Home Business Training System.

Here are just a few comments from participants.

Susan: this is fantastic…..
Mari: I like it 🙂
Mary: Awesome!!!
Scott:: ohhhhhhhhh ahahahahahah  eeeeeeeee
Neil: great way to monitize!
Wayland: gimme! gimme! gimme!
Heidi: Wow.. That’s really great.. 🙂
Jonathan: Holy Smoke thats wicked
Tony: Great stuff as usual
John: Thanks for everything George -  you da man!!!
Heidi: Thank you George..It’s been very interesting
Charity: Thanks George…Great Training as always!!!
Lou: Bag of gold, Thank you
Wallace: Well Done George, Carry On!
Alun: Brilliant, George. So many things to think about….. Have a great weekend
Tony: Folks Worldprofit is the real deal. You have to work it.
Tony: I appreciate the knowledge I get from you. You, Linda and Worldprofit are the reason for my success.
Heidi 🙂 VERY educating

We hope to see current Members next week at the LIVE training session! Our new and improved webcast center accommodates more participants and enhanced video and screen sharing options.

Not a Member yet? Get a free Associate Membership at

http://www.Worldprofit.com  

********

Worldprofit Inc. The online home business experts
http://www.worldprofit.com
Now in our 17th year of business!

The # 1 MARKETING MISTAKE that 90% of Marketers are Making. Are you doing this?

By Sandi HunterI’ve been an online marketer for nearly 18 years, my business partner has been marketing on and offline for over 30 years.

 I’m going to tell you what we’ve learned and know for a fact so you get better results from your advertising NOW.
If you are like most marketers you have a snazzy website that you either spent good money on or you have laboured to build yourself.
Now all you have to do is promote it. Right? WRONG!
Before you spend one dime to promote your website, read this article. Don’t make the same mistake made by 90% of marketers
that costs them thousands and thousand of dollars, lost leads and lost sales.
You do NOT want to promote your website as your primary method of generating leads. Here’s why.
If your website is like 99% of those I have reviewed, it’s copy dense. You’ve got links, video, flash, offers, affiliates, graphics, pages,
charts, forms, RSS Feeds, blogs, Twitter feeds, the Daily Weather, and a little or a lot of other organized chaos.
The viewer (your potential buyer) doesn’t know here to look, what to click on, it’s information OVERLOAD.
(This is all great for key word content for Search Engine Optimization or general promotion but NOT the best way for generating leads).
The result is immediate. If they don’t instantly see what they want they click OFF. Say Goodbye to your lead!
You might as well add, “Sorry I wasn’t a little more clever about helping you get what you want so I could get what I need.”
The SMART marketer understands this and says, I want to meet the needs of  my viewers. I want to convert my viewers into leads.
That means giving your visitors a positive FAST loading experience with an immediate offer and a call to action.
This is a very precise experience with a very specific message and directive.
How do you this?  By creating what is called a Landing Page strictly for promotional purposes.
What is a Landing page?
It’s also known as a Squeeze page because you are squeeeeezing information from the viewer, converting the looker into an actual lead.
The concept is simple, pitch an offer, the looker completes a form.  They are enticed by the offer, you get a lead. You’ve converted a looker into a LEAD!
Why is the promotion of Landing Page(s) INSTEAD of your website critical?
It’s simple. Keep your potential buyers happy and YOU will get better advertising results.
Specifically, a fast-loading landing page that includes a headline with an immediate benefit and a call to action.
Example: HERE’s what you GET! Followed by punchy benefits of what else they get, concluding with an offer and a lead form.
Now, here is a critical point for all you advertisers who think graphics are the king, that more is better.
Take a  quick lesson from an experienced marketer (who is also a designer). If you do nothing else to improve your ad copy –
get rid of the fancy and weighty images. Often an overabundance of graphics detracts from your marketing message.
We have tested boring simple text ads against the exact same ad copy on a rich graphic landing page. Guess what?
The simple ugly plain text ads consistently got higher click rates than the graphical ones. We eliminated
instant play video, got rid of flash, and used just really good ad copy.  Landing pages with no video perform better than those with video.
Why is this? Videos can take a while to load and may not add immediate value to what you offer. You often have less than 30 seconds to get
your message into the brain of the viewer. Well-chosen key words get in the brain of your potential buyers IMMEDIATELY when time and
limited attention is critical.  We humans are greedy. This is a fact. We have short attention spans. We want something and we want it now.
Smart marketers recognize this and tell people what they can get and how to get it if they act now!
One of the powers of a Landing Page comes from the fact that you can create a specific Landing Page for EVERY product you offer.
You can create them quickly and test them. If you create a dud that gets no result, replace it by creating another.
Many advertising sources offer an option to pause a campaign which means you can cancel one ad and replace it with
another more effective one before your ad dollars are depleted.  Compare this to making edits to a web site that can
take considerable time for major marketing changes, while a Landing page can be put up and taken down in minutes.
Finally, remember where you are marketing – online.  Full page colour graphic ads do well in a full page print ad.
My guess is that you don’t have the 10 K + for a fully page glossy ad.  You are most likely relying on the tried true tested forms
of free an low  cost advertising like Traffic Exchanges and Safelists.  These are powerful ways to promote your product or service
and are ideal for simple Landing Pages. In fact you WANT a fast loading simply ad for Safelists and Traffic Exchanges because you have
a very limited (20 sec or less) to get these people attention.  Keeping it simple is just as effective now as it always has been.
Graphics used effectively can bring your ad alive, but very few other than professionals can master this combination of copy and graphics to solicit response.
Ok, I want to make sure I have made this point clear as it is so very important.  Use LANDING PAGES to generate leads for
specific products  or services.  Use your website to promote your company in general.
Landing Pages are ALL about the reader and turning them into a lead.  If you want to stock your website with page after page about product development,
research,  your years in business, how wonderful you are and your customers think you are, put all of that on your website.
Content about your company, products and services is of course valuable for many reasons, post it to your site but don’t rely on this as you one and only lead generator.
Now, let’s dig a little deeper into your advertising strategy.  Look at your ad or your landing page. I mean really look at it.
Do you have a clear benefit headline to get attention.
Do you follow this headline up with benefit-laden offers, reason after reason why people have to act now!
Do you include an invitation to DO IT NOW offer that will motivate your reader to become a buyer!
Or if not a buyer at least to take some action –  to respond to your offer, join your newsletter, try a free sample, participate in a free trial.
Whatever get them to DO something!
You accomplish this with well written offers not with blinking links, and boring videos that take forever to load.
Have you included an OPTIN to your company mailing, newsletter, product updates etc?  This is a CRITICAL inclusion.
A Landing page doubles as a List Building Tool.  Do not underestimate this. Landing pages and list building work hand in hand as required marketing tools.
Review your advertising material. Is it about YOU or is it about your potential buyer?
If the ad is more about how wonderful you are then about how beneficial your product or service is to the user, you have what is called an EGO ad.
Your ad should NOT be about you, or your company, or that you are family owned business, or that you support charities.
Your ad has one purpose: to tell people all the benefits of what your product/services offers and why they need to act now to get it!
Want a quick lesson in this strategy? Watch late night infomercials. See how these infomercials verbally hit you over the head
INSTANTLY with all the BENEFIT OF X product. You are drawn in more and more because they offer you X, then add Y to it.
But wait if you buy now you get X, Y and Z too!  Watch how they give you the pitch, make the offer, then make a better offer, and
then a limited time offer to motivate you into action NOW!! Great marketing offers value and a sense of urgency to get an immediate action.
Ok here is your homework.  If you don’t have an ad strategy that accomplishes this you have failed your first lesson in online marketing.
Go back write it again, take away distraction of video and flash. Whittle your ad down to ONLY what matters to the buyer.
Get back to basics. Your goal is always to compel action. Don’t risk making anyone wait to see what you offer.
Get to the point instantly. Web surfers are easily bored.  Get their attention INSTANTLY or they are gone! You may get a hit on your ad,
but you can quickly send people away with a poorly thought out advertising strategy.
Advertising that does not generate leads and sales will eat up your hard-earned dollars faster than my dog woofs down his doggie chow.
About the Author

Sandi Hunter is the Director of Website Development at http://www.Worldprofit.com
Worldprofit has become known as the Home Business Experts as a result of the company’s home business bootcamp training.

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