Category: Business to Business

Love him or hate him, here’s what can you learn from Donald Trump about growing your online marketing business.

admin

sandihunter1

Love him or hate him, you cannot deny that Donald Trump knows something about investing in real estate.

His net worth is reported to be about 4.5 billion. Much of his wealth has been acquired from real estate investments.

What can you learn from Donald Trump’s approach to business and real estate investment that can be applied it to your online business?

Let’s take a look.

-> Over about 30 years, it’s reported that Donald Trump has owned or part-owned more than 400 businesses, properties, books, television shows. Of those, over 270 use his name in the title. Trump is well known for branding himself with properties that bear his name: Trump Towers, Trump Hotels, Trump Golf Courses and Trump Casinos. The Trump name (his brand) is recognizable around the world. He’s even got a luxury mattress with his Trump label.

Business Note: BRANDING is just as important for online business owners and entrepreneurs.

-> Sources report that prior to the launch of his presidential bid in 2016, Trump ordered his campaign staff to buy more than 3,000 web domains related to the name “Trump”. That’s a lot of ONLINE real estate and lot of valuable search engine candy.

Business Note: This is a good example of acquisition of low cost online “properties” and search engine optimization strategy.

-> Trump’s approach to real estate investments, stated simply is to buy low and then invest time and money into the property to bring back and inflate the value.

Business Note: The concept of buying low and adding value to increase the worth can be applied to online real estate. More on this later.

-> Trump invests and develops properties worldwide to produce multiple streams of income.

Business Note: To maximize how much you can earn online you want to have in place a variety of income producing websites, selling a number of products and services globally to generate an ongoing source of leads, traffic and income.

-> Trump demonstrates that results (and profit) comes from good research, and putting consistent time and effort into your investments. You have to be prepared to put money into your business and accept some degree of risk.

Business Note: Put the time, effort and learning into building your online business and you can grow your own successful online empire of income producing properties with very low up start costs and mimimal risk.

When he first started Trump focused on developing his brand, he worked on acquiring new properties, over the years he grew his brand, his business and his reputation. He understands and uses the power of leverage to make deals and offers to buy new properties, gain new business and to grow his revenues.

Business Note: When you own your own website properties and have access to specialized resources you can use this as leverage to generate more leads, sales and business connections.

Are you starting to see how these business principles can be applied to the growth of your own successful online business?

Think about it this way. Donald Trump has earned millions of dollars from investing in brick and mortar real estate.

You can earn significant income by smartly investing in ONLINE real estate and growing your Internet Business Portfolio.

You can be an online real estate tycoon!

Here’s how.

Now remember to think of EACH of these sites as properties in your online real estate portfolio.

1. Start with a primary site that summarizes all your business activities. Brand your site to include your logo, your name, your picture, your business name, your business philosophies. What does branding do? It makes you recognizable, it makes your products and services identifiable, it builds trust and adds credibility to your business operations.

2. Start a blog, or several blogs related to your specific niche market. Carry over to all your blog properties, your branding identifiers (logo, name etc). Start adding VALUE to your blog by adding key-word rich content related to your niche market. Be sure everything on your blog including videos and images and articles is about your market, your business, your niche and make it speak directly to your buyers and prospective buyers.

3. Create back links between all your online website properties for the purpose of traffic, and for search engine optimization. Then work on getting backlinks from other sites through postings, directory sites, blog commenting and so on.

4. Create your Facebook Fan page for your business, be consistent with your branding.
Learn about how to market on Facebook and tap into a captive audience of millions.

5. Create your Social Media accounts, YouTube Channel, Google+, Twitter, Linkedin, Instagram etc., with share links so your content can easily be shared by your followers. Don’t be shy. Be a unabashed self promoter. Tweet, post, video, often with valuable content related to your niche, your speciality, your products and services. Rule of thumb, post often.

6. Create your own email marketing list(s) using optin newsletter services like that offered at Aweber, MailChimp and Get Response. Create specific lists for prospects and for buyers.
A house email list is a major source of income. Suscribers are real people who have joined your list and agree to receive your offers. So make them good ones! The money to be made by having your own list is mind boggling. Everytime you post an offer to your list should be money made from incoming sales. Don’t have your own large list yet? Buy solo ads in other people’s established good quality lists. Be sure to use some type of Ad Tracking tool so you know where your hits are coming from and you can just the power of the ad copy and the effectiveness of the advertising source.

7. Investigate expanding your online real estate to include ownership of your own Safelist. By being an owner you can use leverage to make deals, make offers, promote your own products and services, and sell advertising in our safelist. Your Safelist is branded to YOU, everytime one of your members sends a post, everytime you as the owner sends a post. Safelist scripts are easily purchased for a low cost. You will need some technical expertise though, so do your research before making a purchase.

8. Become an Ebook Author. It is incredibly easy to create your own ebook. Ebooks can be offered as free giveaways as incentives or offered for a low ticket price for mass exposure on Amazon, on social media and so forth. It’s one of the easiest ways to get your name out there as an authority, or as an expert on a specific topic. It doesn’t matter if it’s gardening tips, dog training expertise, money making strategies, golf practice tips, beauty tips, cooking tips etc. If you have a knowlege about anything related to your business, you should write an ebook. The How-To and Do it Yourself industry is alive and well online – AND profitable. Find your niche, then make money from it. Create a website for your Ebook, this is yet another of your online properties.

9. Learn what landing pages are so you can create lead capture pages for your specific products and services. Use your brand, target your niche to generate leads constantly. Always include offers on you landing pages to motivate ACTION. In general, people respond more often to free, no-risk offer lead pages, than instant sale product pages. Landing pages can net you leads and OPT-INS to your newsletter/subscriber list even if the prospect doesn’t buy your marketing has been effective.

10. If you are at all technical then take a look at digital businesses for sale. Flippa.com is a website that lists online businesses for sale. There you can buy and sell websites, domains, and apps. Check it out. It’s quite possible someone has already created what you want and you can buy it and take it over. Be an App creator, be a blogger, be a website designer, offer social media account management for business, handle SEO for businesses, put your services for sale on Fiverr.com. It’s endless how much money you can make online if you have a specialized or technical skill or expertise. This is get another source of income for you, another property income source!

11. Create your own Amazon or Ebay Storefront. Create this within your domain name, not an Ebay store using anyone else’s name but yours. In your storefront promote products related to your niche market and your business. For example, if you are in the dog grooming business for sell products related such as dog food, collars, books on dogs, fashion for dogs, Pet GPS trackers, pet insurance, and so forth.

12. Consider well known affiliate marketing sites like Worldprofit, ClickBank, JV Zoo. You promote the products to generate sales and the companies handle the ordering and delivery and customer service. In the case of JV Zoo and ClickBank, you can also become a product developer and get your product in their marketplace. You then pay affiliates a percentage of the sales they generate. Put the power of affiliate marketing to work to sell your product worldwide.

Appreciate the enormous potential of online income by having multiple streams of income. This can come from your blog, from advertising, from affiliate marketing, from sales on your website and so forth. The more website properties you have the more potential for income from a variety of sources. Don’t lose your focus though and don’t bite off more than you can chew. All activities you do should be related to developing your brand, generating leads, increasing your sales, and expanding your online exposure. Invest the time and effort in growing your online business. This starts with a plan for developing your online website real estate portfolio one property at a time.

Are you starting to see the big picture? Is the light bulb going off?

Start with one online property. Your primary multi purpose website. Then get a blog, not a free one, but a hosted blog that has your URL in the domain name, not the name of a free blog provider. Build value into your website properties by adding good content, information of value, articles, ebooks, questions and answers, ask an expert, videos, galleries anything that helps your customer, achieves your sales goals, and gets you better search engine ranking. Over time build more niche based sites, create new blogs, link them all together and integrate your social media feeds to your sites. You don’t need to have 3,000 websites, all you need is a few good ones initially that generate revenue, then add a few more over time as you generate income to expand your portfolio.

Stop thinking like a small time affiliate marketer and start thinking like a real estate tycoon. To do this you need a system for earning online, a plan for the development of your properties, and a continuous source of revenue from a variety of sources. Most of all you need support and training for how to do this in the shortest amount of time with the least amount of money invested. That’s where the bootcamp training offered at Worldprofit.com comes in. More on that below in the Business Note.

You may not like Donald Trump but if you want to be successful study someone who IS successful. Look at what they do, why they do it, how you can do it. Take from Trump what has worked for him so successfully in real estate and start thinking like a billionaire. Think about how to grow your online website real estate portfolio. What properties will you build or acquire? If you are short on cash, what skills do you have that you can turn into profit? How will you use leverage and branding to market yourself? How will you turn the first $50 you make into $500, and your first $5,000 into $50,000? Now stop thinking and start DOING. Commit to a plan, focus, then actually DO what you have to do to achieve your goals. One day at a time, one property at a time you can grow your successful online real estate empire.

Business Note:

For over 20 years Worldprofit has been helping people from all walks of life all over the world, learn how to earn online. Not just how to earn a little from affiliate marketing but how to build and grow your own profitable online business generating consistent income for years to come. Worldprofit has grown to be the #1 popular choice for online training complete with LIVE interactive training seminars, website hosting, specialized software, blogging, SEO tools, over 100 income sources, a reseller program, lead, traffic, advertising and sales assistance.

Get a free Associate Membership at http://www.worldprofitassociates.com

About the Author

Sandi Hunter, is Co-Founder and President of Worldprofit Inc. Started in 1994, Worldprofit has helped people worldwide grow their own online business with comprehensive training, support and resources from newbies to seasoned experienced affiliate marketers and entrepreneurs.

Think you are a smart marketer? Let’s make you a BRILLIANT Marketer.

admin

sandihunter1

So you think you know what you are doing when it comes to online marketing?

You consider yourself a smart marketer.

That means you must be doing a pretty good job of generating leads, building your list and branding yourself. Right?

Let’s look at a few simple things you can do to go from being a smart marketer to a brilliant marketer.

Brilliant Marketers get BRILLIANT results by doing this:

Every day, and every spare moment you have free, you work on your business and ways to:

Expand your marketing reach
Build your brand
Grow your email marketing list(s)
Generate more traffic
Increase your leads

Expanding your marketing reach:

1. Don’t fall into the trap of promoting to the same places every day.
Instead spend time finding new targeted sites for posting your ads.
If you currently promote to 5 places a day, try to increase that by 1 more place per day.
The more you promote the better but be sure you are using good quality sites with your target audience.

2. Ad Swaps, Solo Ads, Login Ads, Banner Ads are all great ways to market. Find sites you like that produce good results and invest some money in low cost paid ads. Make sure the ad copy you are using is benefit-laden, has a super offer to get ACTION.

3. Be sure you are tracking your clicks on your ad promotions. It’s pointless to promote and not know how many clicks you got from that effort. Track your advertising so you know exactly where you are getting the best results and importantly where you aren’t getting results.

4. Be wary of low cost, outrageous traffic claims, example $10 for a year of traffic. Or $47 for 1 million leads. All you will get is bots filling out your forms, recyled names and / or fake traffic. Total waste of money. Another reason to track your ads so you recognize legitimate traffic from fake traffic. Watch for red flags like identical IP addresses on the leads, similar name entry styles. If you have control over your own landing pages, use a Captcha to filter out the bots and make sure it’s humans completing your forms.

5. Safelists offer free ad credits or low cost advertising and are plentiful. Safelists are a terrific source of traffic for affiliate marketers. Make sure you are posting landing pages with a spectacular offer and lead form to generate leads. Offers are what converts lookers into an actual lead.

Building your brand with Social Media:

Nobody loves you like you do. So it’s your job to brand yourself so others can know and love you too. This means getting a really good photo of yourself and including it with all your posts, on all your websites, on all your blogs, on all your social media campaigns. People do business with people, not artsy-fartsy avatars. Use a professional photo of your face looking right at the camera. We all want to know who we are doing business with, so your branding starts with a decent picture of your face. Look and be professional and business-worthy.

Branding is similar to leaving cookie crumbs in the house. Build a trail for people to find you. This means getting and maintaining the following accounts:

Linked In
Instagram
Twitter
Facebook (Personal/Group/Fan Page
Your own blog(s) – a domain based blog that you own, never a free one

If you have a specific skill or expertise, or craft, consider creating your own ebooks. It’s super easy to do with the right software (we offer our Members software for creating covers, banners, the ebook itself.) You can offer the ebooks free to brand yourself, as incentive giveways to earn a lead or a sale, or you can sell them on Amazon. We teach our Members how to do that too.

Growing your email marketing list(s).

One of the most powerful and profitable ways to earn online is by growing your own email marketing lists. This is a list that you grow overtime, a list of people who have expressed an interest in your product or services or who have actually bought something from you. These are people who optin or subscribe (never bought or harvested). The products and services you offer may change over time but as long as you have an email marketing list you have a list of potential BUYERS. This is gold. Stay in touch with the people on your list by offering sales, deals, special offers, good information of value. You build trust, you stay connected, you keep YOU and your brand in their in-box.

Generating more traffic and leads.

Traffic. It’s the oxygen of doing business online. We all want it and it’s the drug we need more of all the time. Traffic brings leads. Leads bring sales.
How do you get more? By doing any and all the things already mentioned in this article. You actively work to grow your brand, to market, to network, to advertise to make offers, generate interest, get people to your site and to your landing pages and onto your email marketing list.

BRILLIANT marketers do these tasks every day or as often as they can. They understand that your business only grows when you are watering it, nurturing it, feeding it. They learn how and where to market effectively by getting help in this process and use a system that works. A proven system like that developed at Worldprofit. A comprehensive training system that teaches you the marketing skills required to achieve your goals for growing your successful online business.

The Author:

Sandi Hunter, is Co-Founder and President of Worldprofit Inc. Started in 1994, Worldprofit has helped people worldwide grow their own online business with comprehensive training, support and resources from newbies to more seasoned affiliate marketers.

Note: If you are reading this and not yet a Worldprofit member, you’re missing out on valuable training to help you learn how to earn at home from reputable online sources. Worldprofit provides training, resources, software and support for people who want to learn how to earn at home from reputable online sources. Find out why for over 20 years now Worldprofit has been the # 1 popular choice for online home business training. Join over two million people worldwide who trust Worldprofit for online training and support at http://www.worldprofitservices.com

Worldprofit’s Personal LIVE Business Center (PLBC)

admin

Want to meet with your prospects or clients privately online in a meeting format?

Want to launch a new book, feature a new ebook, discuss a book?

How about providing training or coaching to students or consulting to clients?

Want to introduce prospects to your business venture?

Use this software as a SALES CLOSING CENTER of your own!

You can do it all in Worldprofit’s LIVE Personal Business Center.

This software developed by George Kosch, has recently been upgraded so it has multi-modes that can be used for any number of different purposes with single or two speaker elements. You can customize your headers, pages, footers, add your social media links, your website links, and contact details.

Best part of all?  Worldprofit’s Personal LIVE Business Center is included in the Platinum VIP Membership at no cost. Unlimited use for any and all your business ventures.

Worldprofit Platinum VIP Members can access this software in your Worldprofit Member area. Need any help using it, just submit a support ticket and our help team is here to assist you 7 days a week, 365 days a year.

Find out more about being a Worldprofit Member by getting a free Associate Membership at http://www.worldprofitassociates.com

 

Common Questions heard in Worldprofit’s Support Department

admin

worldprofitprofile_logo8

Question? What do the Top Sellers in Worldprofit do to make money?

Answer: The Top Sellers follow the bootcamp training to learn the skills then apply what they learn to build multiple streams of income.
They consistently promote as often as they can to generate leads and build their email marketing list.
They attend the LIVE training every Friday or watch the recorded version.
They repeat these three things.

Question? How often should I promote?

Answer. As often as you can.

Question? WHAT do I promote?

Answer: Use the MANY landing pages in your Member area. They are ready for you to use now.
Or use the included Landing Page builder to make your own.

Question? WHERE do I promote?

Answer: In your Member area in the ADVERTISING/TRAFFIC section are TONS of recommended places.

Question? Do I have to spend money to promote?

Answer: You can use only free advertising sources or you can use paid sources, or both!
In your Member area in the ADVERTISING/TRAFFIC section are both free and low cost paid recommended sources.
Something for every budget.

Question? When is the LIVE home business bootcamp training by George Kosch?

Answer: Every Friday morning. ALL live sessions are also recorded so there is no reason to miss this training.
(This interactive training is for you, not us! We know already how to do this stuff).

Question? Where are the online Bootcamp training lessons?

Answer: Main page of your Member area, on TOP MENU click on TRAINING.
Go at your own pace, there are over 90 lessons now that teach you how to use all the tools, services and software included in your Silver Membership as well as learn about online marketing both for beginners and advanced students.

Question? What are the common characteristics of the Top Sellers who are earning consistent income?

Answer:

Never stop promoting.
Never give up.
Never lose focus.
Never stop learning.

 

Are you short on time? Not sure where to advertise? Going away for a bit?

Take advantage of our Fast Track Visitors Program – it’s an advertising co-op!

Let George Kosch  buy the advertising and deliver the leads generated direct to you!

We are seeing a high conversion of leads that come in from this ad co-op.

This ad co-op is very popular with those that have limited time for promotion, aren’t sure where and how to advertise, and trust George Kosch to post the paid ads in tested places.

100% of the funds from this ad co-op go directly into our paid ad campaign.

To find out more login to your Worldprofit member area, from left menu select, ADVERTISING/TRAFFIC  then click on  FAST TRACK VISITORS.
There, you can read more about how and where leads are generated and why they are so valuable, then place your order

Hey!

If you are reading this and not a Worldprofit member, join over  two million people worldwide who already are at http://www.worldprofitassociates.com
Worldprofit provides training, resources, software and support for people who want to learn how to earn at home from reputable online sources. Find out why for over 20 years now Worldprofit has been the # 1 popular choice for online home business training.

Relationship Building and Social Media Integration is good for your business. Here’s why.

admin

sandihunter

By Sandi Hunter

If you want to set your business apart from your competitors spend some time creating and fostering relationships with your current and prospective customers.

Strong business relationship lead to long term customers and this is good for your bottom line. If you have been ignoring social media it’s time to recognize that you are turning your back on a vital direct connection to the people who have supported your business and those people who may be your next customers. Your customers are a vital source of information for any company. They can help you understand how to better meet their needs and therefore, retain their business while attracting new business. One of the most powerful ways to tap this valuable resource is by finding more ways to connect with your customers and build lasting relationships.

Relationship building is an ongoing process on and offline. Social media makes it easier to start and build relationships with current and prospective customers all over the world. Your marketing plan should include dedicating resources for building your online presence through posts, blogs, backlinks, bookmarks, commenting and more. Your website is simply not enough any more. If you want to speak to your customers and grow your sales you will need to connect with them using popular social media.

Social media makes it easy to build relationships with your customers, here’s how.

– Instantly create connections

– Expand your reach to new markets

– Ability to jump on customer service issues right away

– Better identify gaps in your service provision

– Know what people are saying about your company

– Increase awareness of what your business offers

– Increase referrals and sales

– Generate new sales with offers

– Post Product or Service Reviews

– Improve customer experiences with your company

– Generate fresh online frequent content that you control

What to do next:

Have a look at some of the popular Social Media sites to see which ones are the best fit for your company, products or services. Don’t limit yourself to just the large sites, if you can find niche sites directly related to your purposes this can be ideal and easily found with a Google search. Here’s just a few of the top ones ranked by Alexa.com

YouTube.com Facebook.com Twitter.com LinkedIn.com MySpace.com Yelp.com StumbleUpon Tumblr.com Reddit.com Flickr.com Digg.com Metacafe.com del.icio.us segnalo.com BlogCatalog.com technorati.com mixx.com Rojo.com Kaboodle.com gather.com Folkd.com KillerStartups.com Newsvine.com Faves.com BlinkList.com BuddyMarks.com WireFan.com Mister-Wong.com

Before the Internet, building business relationships meant greeting your customer by name when they came into your store. Today, it means using  social media to better connect with your customers and in the process of helping them you help your own company grow stronger. Companies and their customers are connected in a way never seen before and it’s your job as a business owner to facilitate this process.

About the Author

Sandi Hunter is the Director of Website Development at Worldprofit Inc., a company providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today.

Worldprofit Facebook Group:  http://www.facebook.com/groups/worldprofit/

Twitter:  http://twitter.com/worldprofit

Linked In:  http://www.linkedin.com/in/worldprofit

**************************************************
Join over two million people worldwide who already are at http://www.worldprofitassociates.com

Get $400 in free advertising and the option to earn INSTANT COMMISSIONS up to 100% at http://www.UnlimitedViralAds.com Free sign up.

Network with others involved in affiliate marketing at Worldprofit’s own social network site and when you sign up free you can expose your website address to our 1 million+ members. go to http://www.WorldprofitSocial.com

Blast your website address to over 700,000 search engines, directories and more with our FREE 7 Day Trial of SEO Optimizer Pro at http://www.seooptimizerPro.com

Now you can offer $10,000 in FREE Ad packages! This incredible tool has one purposes – helping you makes sales – in ANY program. http://www.UniversalBonusBuilder.com

SEO Optimizer Pro–New Service from Worldprofit Inc, the online home business experts

Get a FREE 7 Day Trial of this popular service! Submit YOUR site (ANY SITE) to 700,000 Search Engines, Directories, Link Sites, Classifieds and more! 
What are you waiting for, go get it! Your site can be MOVING UP just by doing this one thing – now – at no cost!

The SEO Optimizer Pro, a service you need to know about if you want more traffic.

As a Silver or Platinum VIP Member here’s what you need to know about this service.

1. You can try the SEO Optimizer Pro free for a 7 day trial. The service allows you to EASILY and QUICKLY promote your website to over 700,000 Search Engines, Directories, Link Pages, Online Malls, and Classified Sites. It’s 100% automated and has one purpose – to generate traffic for your site. Using the service helps potential customers find your site and what you offer. Manual submission to a large number of sites is very time consuming. By using SEO OPTIMIZER PRO this task is automated and takes you minutes to complete.  There is NO software to download, and the easy to use WIZARD will help you get your site(s) submitted easily in minutes.

2. If you like the service and want to upgrade, Worldprofit Silver and Platinum VIP Members enjoy an exclusive discount to use the service. Search engines usually re-index their sites every 4 – 8 weeks so it’s important to resubmit your site on the same schedule. Using the SEO Optimizer Pro makes resubmission automated and ultra-fast as all your data is saved for you. The paid options of the service allow you to pick a resubmission schedule that fits your needs and budget.   If you have more than one domain you want to submit, that’s ok, you can submit ANY number of domains – there is no limit.

3. When you as a Silver or Platinum VIP Member, promote the SEO Optimizer Pro and when someone you refer upgrades to the paid version – you get commission!  So when you sign up free Associates for Worldprofit you are exposing them to the SEO Optimizer Pro too – they upgrade – you get paid.

Ready to start your free 7 day Trial of the SEO Optimizer Pro?

Here’s what to so:

If you are a Worldprofit Member do this…

1. In your Worldprofit Dealer Member area, look on the TOP MENU for the COOL TOOLS section (it’s in the second row of the navigation bar).
2. Once in the Cool Tools section, at the TOP of the page, it says SEARCH ENGINE BLASTER. Click on the JOIN URL link
to sign up. When you have done so you will be given a  Referral ID. Go back into your Member area and enter that ID then hit ADD/UPDATE. 
This is important so that any Associates you refer who upgrade to a paid membership at SEO OPTIMIZER PRO means you earn a commission!
3. Once you have your free 7 day trial account at SEO OPTIMIZER PRO, try the service, submit your site. If you like the service, consider upgrading to a paid membership.

If you are NOT a Worldprofit Member you can still use this popular service free for 7 Days too!
Go to http://www.SEOOptimizerPro.com and start your free 7 day trial. We know you’ve love this service, and you’ll love your higher ranking too!

Looking for even more ways to generate traffic? Check out these popular sites too.

http://www.DragonSafelist.com

http://www.SafelistExtreme.com

http://www.SafelistKing.com

http://www.TrafficCenter.com

http://www.TrafficAdlinks.com

http://www.shoutyourbusiness.com

http://www.MoneyMakerSafelist.com

http://www.Snnap.com

http://www.WorldprofitMarketplace.com

http://www.WorldprofitSocial.com

10 Marketing Mistakes Revealed!

By Sandi Hunter

I’ve been in the home business and online marketing industry for nearly 20 years. These are 10 of the most common marketing mistakes I hear or see most often from both Newbies but also from people who assure me they know what they are doing. Here’s the critical mistakes to avoid and what you should be doing instead to maximize your results.

Marketing Mistake #1

You send all your traffic to your primary website. Most people involved in online marketing or affiliate marketing,  are selling more than one product or service. By all means, list all your products and services on your site, but don’t rely on your website for lead generation.  Your website can be too busy and too big to funnel your buyers into the section or item they are looking for.  Fussy, large, poorly organized websites can cost you leads and sales.

What you should do.

You should send all your traffic to landing pages NOT to your website. Ideally you should have one landing page for each product or service you offer.  This way you can target specific markets and cater your copy and offers to that population. Landing pages are clean lead-generating machines. Effective landing pages start with a compelling attention-getting headline, then drive home the benefits of what you offer, point by point. Landing pages that get results always have an OFFER to generate an action by the reader – in most cases this action is either to get a contact form completed, or an instant sale.   Every person who lands on your landing page (squeeze page) is a highly valued prospect.

Marketing Mistake #2

You focus only on lead generation and not list building. Newcomers to online marketing, and even seasoned marketers often make the mistake of posting static information on a website or a landing page.  They fail to do the most important task of all. That task is to include an opt-in form on your landing page that encourages the prospect to sign up for your newsletter, or your email updates, or your special promotions email.

What you should do.

Every landing page you create should include OPTIN boxes so respondents can check off interest in other services you offer including your newsletter, special promotions, or related products and services. Every successful marketer knows that the key to sales now, today, and the future is based on a solid mailing list.  The best way to generate your own email marketing list is to encourage people to agree  (opt-in) to receive your email.  This can be made easy for prospects by having check boxes on the lead form included on your landing page. They simply check off what they would like to receive additional information about.   Mail order companies have known the power of a good mailing list for years, now online marketers need to understand this too.

Marketing Mistake #3

You tell not sell.  You ramble on with details and jargon that bores your prospect to tears. You don’t offer the exciting benefits of what your product or service offers –  what it will do for them to make their life better, or solve or eliminate a problem. Prospects stop reading long before they get anywhere near becoming a lead or a buyer.

What you should do.

Use sales-generating copy tells the prospect the BENEFITS of what you offer. Include a special offers that motivates a response!   Stop boring people by TELLING  the minutiae of what they are buying and start SELLING them on why they must get your incredible product TODAY.  Sell all the benefits of what you offer, make an offer to get it today, then limit that offer so they understand they will miss out if they don’t act now – right now!   Every statement in your copy should be moving towards the sale.  You get this, this and this too but you must act now! Punchy copy that is laden with value and excitement gets a response.  Your marketing copy must speak directly to the needs of the reader, they want to know what is in it for them. Your only need as the marketer is to get the point across that your offer is outstanding and must be responded to right now.

Marketing Mistake #4

You are trying to BUY success. Many inexperienced marketers will buy the services of an SEO company in an attempt to artificially force their website to the first page of Google and other search engine sites.   I hope you have a money tree because you are going to need one. You’ll be out of money before you know it with no sales to show for it.

What you should do.

Learn how to do Search Engine Optimization (SEO) yourself. If you don’t you will always find people with their hand out ready to take your money, and your return for this kind of service will be minimal. Here’s why. SEO is not that hard, you can easily learn how to do this yourself if you are willing to learn, give it time and are very patient.  There are TONS of free courses, free ebooks, low cost software and training programs that teach you how to increase your website ranking.  At least first give it a try yourself, save yourself a lot of money, learn for the sake of long term growth of your online business. See Marketing Mistake # 5 for more on this.

Marketing Mistake #5

You rely on automation or short cuts to fast-track your marketing. You’ve bought software or services that allow you to:  – Spin articles – Mass blast ads – Generate mass link submissions – Blast messages out to Twitter and other social media sites   – Mass product fake content pages

Guess what? The folks at Google and Bing are smart cookies.  Every day they tighten their algorithms a little bit more to decrease or eliminate the search returns generated by automated programs. The result: one day you are on the first page and the top 10 search returns, the next day your site is dropped for no reason and no recourse for the unfortunate site owner.  I don’t have to tell you that this can cost you a LOT of money.   The search engine sites don’t have to tell you why your listing disappeared, they change how they rank sites all the time. As soon as there is an obvious pattern, or sometimes just a hint of artificial attempts to jimmy your rankings from automated software, look out!

What you should do.

Forget about automation, it may work now, you may get away with it for the short term but in the long term, it won’t.  Google themselves will tell you the best way to get high ranking is with fresh, natural content posted frequently.    Yup. That takes time, sorry folks, no way around that but it is time well spent. Stop thinking you have to get rich over night, start thinking of your online business as a REAL business, not a hobby. A legitimate business takes time to build, consistent effort and some learning along the way.   Read, learn, download ebooks on the topic, take a Bootcamp training course such as the one offered at Worldprofit, and work on building your web footprint one day at a time.  Every had a tap dripping into your bathtub. It doesn’t take long till the tub fills then starts to overflow. Use the FREE and plentiful tools available on the web to learn and understand how to increase your ranking.  You can get started right now! Set time aside as you learn and do a little every day. Create social media profiles, create blogs, post an ad, build a WordPress site (the SEO is built in already), write an article, comment on an article, be a guest blogger, tweet, Facebook, LinkedIn.

Marketing Mistake # 6

You don’t track your advertising results.  No clicks on your ads means no intelligence on which ads are working at which places.  You are marketing with a blindfold.

What you should do.

The beauty of online advertising is that when you post an ad you can check to see if you get hits. This is smart!  The only way of knowing if your ads are working, if your time was well spent, or your advertising dollars were well spent is to know if you get clicks on your ads.   Tracking your ads and the response allows you to tweak your ad copy, better your offer, identify both good and poor advertising sources.  Most online advertising sites provide you with a Member area where you can login to check your statistical data on your advertising response.

Marketing Mistake # 7

Buying ads on Google and Bing without knowing what you are doing. Newcomers to online marketing do this all the time. They put up a website then buy ads at Google. Google loves you for this but you won’t fall in love with the cost.

What you should do.

Research key words in your industry so you know what people are using to find businesses, products or services that you offer. How do you do that? Easy. Google has a key words tools within their Webmaster Tools to help you with your ad campaigns. It’s free whether you advertise with them or not, and a great way to get started learning about key works so you can use this information in your marketing.

Marketing Mistake # 8

Not promoting consistently.  You are short on time, and short on money, so you post infrequently.  You don’t vary your offer, your products, your ad copy.

What you should do.

Successful marketers know that promotion is something you must do every day, and if not every day as often as you can.  People short on time make the grave error of buying large quantity mailings to massive amounts of people in one shot, instead of doing  small amounts of promotion to target markets on a continual consistent basis.  Do you ever notice that big companies NEVER stop marketing? They are always in your face.  What do they know that you don’t know? The consumer has a very short attention span and if you are not in their face they quickly forget about you.  My colleague impressed on me the 7 time rule of marketing.  The idea of this is that people have to see an offer, or an ad as much as 7 times before they do anything.  Ever notice that when you watch the morning news while getting ready for work, that the same McDonald’s commercial plays over and over again! Why? They know you are watching the news getting ready for work and want you to stop in for a breakfast sandwich. Repetition in marketing is key and give the competition out there for various offers, it’s important that your message be seen.  Post your ads often. You are NEVER done promoting. As an online marketer your job is simple. Promote often, promote consistently.  This leads into our next critical mistake.

Marketing Mistake # 9

Only advertising at a few places and not constantly looking for new advertising sources.

What you should do.

New marketers tend to find one or two places to advertise then only advertise there. The web is filled with great places to advertise. You must try to continually expand your reach, tap into new markets, target new customers.  Don’t put all your eggs in one basket and rely exclusively on single sources or you will be cutting off your profit potential.  Look into all kinds of different types of advertising including pay per click, login ads, banner ads, safelists, traffic exchanges, ad swaps, classified ads, joint ventures. Avoid vendors that sell extremely large lists or leads for a ridiculously low cost, chances are good they will be fake or computer generated.

Marketing Mistake # 10

Underestimating how much marketing focus is required to drive your business.

What you should do.

Understand that marketing is and should be 90% of how you spend your time in building your online business.  This one thing alone dooms so many Newbies to failure, they don’t spend enough time on marketing in order to get results.  I hear people say ‘this product is so good it will sell itself”. That has got to be one of the worst errors in thinking I have heard when it comes to making money.  You’ve got your products or services you want to sell, now focus on promotion. When, where, and how. Then stick to it.         I’ve had people tell me they are spending 12 hours a day promoting a product and not getting results. I tell each and everyone of them this. “If that’s actually true, you are doing something terribly wrong.”  If this is you then go back and read over these common marketing mistakes. You are making one or more and this is sabotaging your own success. Sometimes you just need to step away, take a breather, and review what you are doing. You may think you are working hard but you aren’t focusing on what will get you results. Something is perhaps distracting you, something is eating up your time, something you are doing is not what you should be doing.  One person who told me they were spending dozens of hours a day with no result, was actually spending most of their time blogging and Facebooking. When they evaluated what they were actually doing they then saw that what felt like work was really just time wasted in front of a computer. The bottom line is this, reassess but never never give up.

Summary: There is so much money to be made online it’s mind-boggling. It’s a type of money making that is not what most people are familiar, it’s a steep learning curve for many but it’s worth the time to learn.  There’s unlimited choices of products and services to sell.  You can build an online business for very little cost but treat it seriously. Be realistic about what you can earn  and put in the necessary time to learn and understand what you are doing.

About the Author

Sandi Hunter is the President of Worldprofit, Inc., a company providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today at http://www.WorldprofitAssociates.com

An Affiliate Marketing Expert’s TOP 10 Money-Making and Business Building Resources for 2012

It’s time for my year end review on the products and services that I have personally used and recommended in 2012. This year was tough, I added some new programs but I included a few of the same ones from last year as they still produce results. 

These programs all meet my own personal criteria:

– Easy to Use
– Quick to get started
– Affordable
– Generate Affiliate income
– Easy to promote

# 10 on my list is Safelists

Safelists of ALL kinds!  You can earn ad credits, you can post ads, free Membership or upgrade to paid membership for my posting  privileges. Safelists are a newbie marketer or a low budget marketer’s answer to online advertising.

Just  a few of my favourites are:

Instant Traffic Generation:

Viral URL

ListJoe

Viral In Box

SafelistExtreme 

Bweeble

Viral PLR

#9  on my list is  IBO ToolBox

This is 90,000 person social network. It’s massive and responsive allowing you to network with top home business people and run ads. Awesome! 

# 8  on my list Safelist Genie

This ultra-easy to use program is a favourite of mine and of my customer’s. It can help you generate over 100,000 ad credits per day. Worth a look.

# 7 on my list is Adland Pro 

This site has been around almost as long as I have been an online marketer. It’s grown.  Get Linked from 16,000 + sites with one click. And submit to 80,000 Directories! Free Membership.

# 6  on my list is RoboForm
This software is a HUGE time saver for managing passwords so it makes doing daily promotions FAST!

# 5  on my list is AWeber

Every online marketer who earns steady money online knows the sheer power and necessity of list building.  Both List Building and List Sending Made EASY – and profitable. 
Write an offer, press send, make a sale. Brilliant

# 4  on my list is WarriorForum

Doing research? Need an expert, need a review, looking for a joint venture, need an opinion from people in the industry? Look no further then the Warrior Forum.  This is my go-to site when I need information directly relevant to the industry – real people –  the do-ers not just the talkers.

# 3 on my list is Safe-Swaps.com.

Manage your ads, buy solo emailings, or sell your own solo ads. Targeted, reviewed and results oriented all tucked into a popular Membership site. Love it! 

# 2 on my list is Fiverr.com

This site is a treasure box for any small business, or up start with a very small budget. You can buy unique specialized low cost marketing services, graphic design, copy writing and more starting at $5. It’s a great place to get started if you are new to online marketing and don’t have much of a budget.

# 1 on my list of top money-making programs is  Worldprofit.com

Last but certainly not least, of course I can’t write an article on my favourite and # 1 money-making programs and not mention my own company!
Worldprofit’s Home Business Training and Earn at Home Program is unique, popular and stood the test of time – going on for nearly 20 years now.
The training is LIVE each and every week accompanied by a self-paced online training program complete with advertising aids, resources, and software. This training program delivers actual in-the-trenches, tried and true experience and strategies that you can use to make money online from home. If you already have something to sell you can benefit from this training, and if you don’t you can use the multiple streams of income and money making programs recommended.
Get a free Associate Membership at http://www.Worldprofit.com

About the Author:

Sandi Hunter is the President of Worldprofit Inc., a company founded on a kitchen table in 1994.  Worldprofit provides training, software, advertising, education, support and resources for people all over the world who want to earn money from home using the web.  Worldprofit’s Home Business Bootcamp Training has grown to become  the # 1 choice for learning how to sell and make money online.  An Associate membership is free at http://www.WorldprofitAssociates.com

Did you check your spam folder?

Andy_Bernard
While watching a recent episode of The Office, I couldn’t help but laugh out loud.
During a meeting, the character Andy says to his co-workers, "Ok, I have emailed you all the critical data so be sure to check your spam folder."
Oh, if only had a dime for everytime, we said to someone in our office, or to a customer, "Did you check your spam folder?"
It’s so much of an accepted problem now, companies anticipate that the information a customer requests may be filtered to spam. So in response, websites, sales material, new customer information and often telephone staff are briefed to include information on how to whiltelist, or mark email as acceptable.
For the most part we love our email don’t we? We rely on it to communicate with customers, family members, co-workers and conduct business.
Email is better than voice mail, you can send it when convenient for you, from anywhere in the world.
But will the person you are sending it to actually get it?
Maybe.
If you don’t know that someone sent you something, how will you know that you didn’t get it?
Despite the best efforts and money invested by ISP’s and Mail Service providers, the spam still gets through. You can’t find that important email from your customer, and you swear you never got the flight confirmation for your next trip. You check your email, then check again. Still nothing, but the "enhancement" emails still get through. Amazing!
It seems the spammers have won the war on junk email. Yes, some serial spammers have been caught, but take one look in your junk or spam email box and it’s busting with all kinds of offers and tidbits, malware, phishing schemes, and more.
The simple task of opening an email attachment can unleash hell on your computer, harvest it and turn it into a Bot. Almost makes you want to watch The Terminator movie again. What was that Sarah Connor said about Skynet and self-aware computers taking over the human race?
I guess a positive way to look at it is this. The spammers, and the baddies of the Internet are helping to create jobs. As they release viruses and malware through email that infect computers it increases sales of Virus Protection Software, and increases calls to the Geek Squad at your local computer shop. The spammers keep the Internet police occupied and are contributing to economic recovery.
Most of us know to check our spam folder when an expected emailed does not arrive. Sometimes Email providers like Google’s Gmail, make it a little difficult to check for misdirected email. For some reason, Gmail, (which otherwise is a great program) has hidden the Spam folder under the MORE tab. Rather than having a very obvious folder called Spam that users can see clearly then check, instead users have to click on MORE, than on the Spam sub-folder to see what legitimate email has been filtered unnecessarily. Some ISP’s block the spam before it even gets to your email box. This cuts down on spam but also means you may not get email that you actually DO want to receive, but your provider has deemed it not worthy for delivery or has blacklisted a domain.
Yes, spam is a fact if life. Just like we hate junk faxes, and telemarketers, and flyers in our mail boxes, we now we find our email boxes crammed with junk.
For most of us in an office environment we have come to accept junk email, as annoying but a part of life. The delete button is always a click away. It’s just not worth getting upset about.
About the Author
 
Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business.

The # 1 MARKETING MISTAKE that 90% of Marketers are Making. Are you doing this?

By Sandi HunterI’ve been an online marketer for nearly 18 years, my business partner has been marketing on and offline for over 30 years.

 I’m going to tell you what we’ve learned and know for a fact so you get better results from your advertising NOW.
If you are like most marketers you have a snazzy website that you either spent good money on or you have laboured to build yourself.
Now all you have to do is promote it. Right? WRONG!
Before you spend one dime to promote your website, read this article. Don’t make the same mistake made by 90% of marketers
that costs them thousands and thousand of dollars, lost leads and lost sales.
You do NOT want to promote your website as your primary method of generating leads. Here’s why.
If your website is like 99% of those I have reviewed, it’s copy dense. You’ve got links, video, flash, offers, affiliates, graphics, pages,
charts, forms, RSS Feeds, blogs, Twitter feeds, the Daily Weather, and a little or a lot of other organized chaos.
The viewer (your potential buyer) doesn’t know here to look, what to click on, it’s information OVERLOAD.
(This is all great for key word content for Search Engine Optimization or general promotion but NOT the best way for generating leads).
The result is immediate. If they don’t instantly see what they want they click OFF. Say Goodbye to your lead!
You might as well add, “Sorry I wasn’t a little more clever about helping you get what you want so I could get what I need.”
The SMART marketer understands this and says, I want to meet the needs of  my viewers. I want to convert my viewers into leads.
That means giving your visitors a positive FAST loading experience with an immediate offer and a call to action.
This is a very precise experience with a very specific message and directive.
How do you this?  By creating what is called a Landing Page strictly for promotional purposes.
What is a Landing page?
It’s also known as a Squeeze page because you are squeeeeezing information from the viewer, converting the looker into an actual lead.
The concept is simple, pitch an offer, the looker completes a form.  They are enticed by the offer, you get a lead. You’ve converted a looker into a LEAD!
Why is the promotion of Landing Page(s) INSTEAD of your website critical?
It’s simple. Keep your potential buyers happy and YOU will get better advertising results.
Specifically, a fast-loading landing page that includes a headline with an immediate benefit and a call to action.
Example: HERE’s what you GET! Followed by punchy benefits of what else they get, concluding with an offer and a lead form.
Now, here is a critical point for all you advertisers who think graphics are the king, that more is better.
Take a  quick lesson from an experienced marketer (who is also a designer). If you do nothing else to improve your ad copy –
get rid of the fancy and weighty images. Often an overabundance of graphics detracts from your marketing message.
We have tested boring simple text ads against the exact same ad copy on a rich graphic landing page. Guess what?
The simple ugly plain text ads consistently got higher click rates than the graphical ones. We eliminated
instant play video, got rid of flash, and used just really good ad copy.  Landing pages with no video perform better than those with video.
Why is this? Videos can take a while to load and may not add immediate value to what you offer. You often have less than 30 seconds to get
your message into the brain of the viewer. Well-chosen key words get in the brain of your potential buyers IMMEDIATELY when time and
limited attention is critical.  We humans are greedy. This is a fact. We have short attention spans. We want something and we want it now.
Smart marketers recognize this and tell people what they can get and how to get it if they act now!
One of the powers of a Landing Page comes from the fact that you can create a specific Landing Page for EVERY product you offer.
You can create them quickly and test them. If you create a dud that gets no result, replace it by creating another.
Many advertising sources offer an option to pause a campaign which means you can cancel one ad and replace it with
another more effective one before your ad dollars are depleted.  Compare this to making edits to a web site that can
take considerable time for major marketing changes, while a Landing page can be put up and taken down in minutes.
Finally, remember where you are marketing – online.  Full page colour graphic ads do well in a full page print ad.
My guess is that you don’t have the 10 K + for a fully page glossy ad.  You are most likely relying on the tried true tested forms
of free an low  cost advertising like Traffic Exchanges and Safelists.  These are powerful ways to promote your product or service
and are ideal for simple Landing Pages. In fact you WANT a fast loading simply ad for Safelists and Traffic Exchanges because you have
a very limited (20 sec or less) to get these people attention.  Keeping it simple is just as effective now as it always has been.
Graphics used effectively can bring your ad alive, but very few other than professionals can master this combination of copy and graphics to solicit response.
Ok, I want to make sure I have made this point clear as it is so very important.  Use LANDING PAGES to generate leads for
specific products  or services.  Use your website to promote your company in general.
Landing Pages are ALL about the reader and turning them into a lead.  If you want to stock your website with page after page about product development,
research,  your years in business, how wonderful you are and your customers think you are, put all of that on your website.
Content about your company, products and services is of course valuable for many reasons, post it to your site but don’t rely on this as you one and only lead generator.
Now, let’s dig a little deeper into your advertising strategy.  Look at your ad or your landing page. I mean really look at it.
Do you have a clear benefit headline to get attention.
Do you follow this headline up with benefit-laden offers, reason after reason why people have to act now!
Do you include an invitation to DO IT NOW offer that will motivate your reader to become a buyer!
Or if not a buyer at least to take some action –  to respond to your offer, join your newsletter, try a free sample, participate in a free trial.
Whatever get them to DO something!
You accomplish this with well written offers not with blinking links, and boring videos that take forever to load.
Have you included an OPTIN to your company mailing, newsletter, product updates etc?  This is a CRITICAL inclusion.
A Landing page doubles as a List Building Tool.  Do not underestimate this. Landing pages and list building work hand in hand as required marketing tools.
Review your advertising material. Is it about YOU or is it about your potential buyer?
If the ad is more about how wonderful you are then about how beneficial your product or service is to the user, you have what is called an EGO ad.
Your ad should NOT be about you, or your company, or that you are family owned business, or that you support charities.
Your ad has one purpose: to tell people all the benefits of what your product/services offers and why they need to act now to get it!
Want a quick lesson in this strategy? Watch late night infomercials. See how these infomercials verbally hit you over the head
INSTANTLY with all the BENEFIT OF X product. You are drawn in more and more because they offer you X, then add Y to it.
But wait if you buy now you get X, Y and Z too!  Watch how they give you the pitch, make the offer, then make a better offer, and
then a limited time offer to motivate you into action NOW!! Great marketing offers value and a sense of urgency to get an immediate action.
Ok here is your homework.  If you don’t have an ad strategy that accomplishes this you have failed your first lesson in online marketing.
Go back write it again, take away distraction of video and flash. Whittle your ad down to ONLY what matters to the buyer.
Get back to basics. Your goal is always to compel action. Don’t risk making anyone wait to see what you offer.
Get to the point instantly. Web surfers are easily bored.  Get their attention INSTANTLY or they are gone! You may get a hit on your ad,
but you can quickly send people away with a poorly thought out advertising strategy.
Advertising that does not generate leads and sales will eat up your hard-earned dollars faster than my dog woofs down his doggie chow.
About the Author

Sandi Hunter is the Director of Website Development at http://www.Worldprofit.com
Worldprofit has become known as the Home Business Experts as a result of the company’s home business bootcamp training.