Can pooled knowledge be the key to curing disease?

By Sandi Hunter

Recently at a dear friend’s funeral, I heard someone remark that she would live on in our hearts and on her FaceBook page. For some of us there that day, the fact that Isabella still had a FaceBook page including recent posts made it seem she was still here among the living. Later that day I reflected on how much technology and the Internet has changed our lives in such a short time with so much more to come than most of us can imagine.

Facebook, Twitter and other social media connect us in ways we never could before.  Through these sites we know more of people than we ever knew before. What they are doing, where they are, personal details, photos and more are all posted online. People are willing to share personal details that you may have never known or they would never have told you. Computers once thought to be a past-time only for geeks and the socially awkward have become through the Internet, a powerful way to connect people around the world and as we are seeing more and more, a way to change the world.

But there is more, so very more to the benefits this technology offers each of us that extends beyond connecting with people via Facebook and Twitter. 

Mobile applications now allow people to do their favorite online activities from the convenience of their phone or iPad. While standing in a long line at the grocery store, I noticed  4 out of 10 people tapping away madly on their phones.  I snuck a covert look  at a  couple of them to see they were on Twitter, Facebook, checking email, reading news feeds or firing off a text message.  Spend anytime in an airport lounge and the majority of people have phones out and are pre-occupied with something far more interesting then the buzz of the airport around them.  Technology is integrated INTO our daily lives – no longer so separated.

At any given time thanks to our phones and the Internet we are all connected in a very personal way. Even when we are not in physical contact with our friends and loved ones, we feel that we are still close. No longer chained to our home computer, we can carry on our business, our hobbies and our relationships conveniently from our smart phones.

Five years ago when my company, Worldprofit released the Live Business Center it was brand new interactive technology. We were able to stream LIVE video to our website audience. When visitors landed on our site, they were startled to have someone on screen say hello to them.  People were shocked and confused! They couldn’t understand at first who was talking to them and how they were doing it.  Today, years later people are more comfortable with interacting with their computers and phones.    FaceTime on the IPhone for example has made it wonderfully easy to connect LIVE face to face with their family and colleagues.    Webinars once unknown are common now. Web-based conferences and meetings are convenient for the consumer, a money-saver for corporations and happily a good thing for the environment with fewer people traveling to meetings.

Today, Worldprofit offers a personalized version of the Live Business Center that our Members can use and add to their own site. The technology allows them to greet their site visitors, answer their questions, provide customer service, make offers, and close sales, In short , they can connect with prospective customers in real time.   Massive unemployment and world turmoil has meant that the number of home based businesses and entrepreneurs has skyrocketed.  The Internet  has allowed a person working from home incredible freedoms and opportunity to make money by selling products, promoting affiliate marketing programs,  blogging, offering web-based services and more.

As the world has now surpassed 7 BILLION people, I can’t help but think how we may be bigger but through the Internet the world feels smaller and closer.  Technology has made all of our lives better.  When like-minded people unite, good – even great ideas emerge.  Perhaps technology will be what moves us closer to solving problems, finding cures for diseases.

Technology powered by PEOPLE is changing our world – for the better – just look at these stories and start to imagine what is yet to come!

In September of this year, a group of video game players solved a molecular puzzle that has stumped scientists for years.  The gamers accomplished this by using a collaborative online game called "Foldit".   Foldit is a computer game that enables players to contribute to important scientific research. The area of focus is proteins and how they fold. Proteins are found in all living things and  involved in diseases such as cancer, AIDS and Alzheimer’s. According to the people at Foldit, "We’re collecting data to find out if humans’ pattern-recognition and puzzle-solving abilities make them more efficient than existing computer programs at pattern-folding tasks. If this turns out to be true, we can then teach human strategies to computers and fold proteins faster than ever!"  More than 236,000 players have registered for the game, that’s a lot of collective brain power to solve problems and a huge and growing body of knowledge from which to draw. What this means is that the door has been opened to discovering "crowd-sourced" solutions to age-old problems including AIDS and other diseases that have plagued mankind.

Take the case of the New York Times where readers were invited to solve an actual real-life medical mystery.  The basic facts of an illness were made available and readers were asked to diagnose the problem.  300 readers responded, and within the first 30 minutes of posting, a correct diagnosis was made and many more correct answers came in thereafter.  Think of the implications for pooled knowledge? A hive of brains working together to solve problems from all corners of the globe.

Finally, what happens when great technological minds meet for their own individual purposes but the side-effect of that collaboration being a benefit for all of humanity.  Google’s Peter Novig and Microsoft’s Eric Horvitz recently met to discuss artificial intelligence. These two companies may be fierce business competitors but they both recognize the importance of artificial intelligence to the future of technology. Both of these creative minds spoke publicly about how machine-learning techniques have advanced by taking in large volumes of data and figuring out how to translate text or transcribe speech. As users of the new IPhone 4G already know, SIRI, the Voice activated assistant is here now but is only the beginning.  Data, mass amounts of data is information. Knowledge is power. 

The future is so very exciting!  Imagine how every human being on the planet will benefit as new technology emerges that can extract specific data for problem resolution for everything from preventing traffic jams, to precise medical diagnosis, to eliminating oil spills, to research and space travel. There are no limits.

Facebook was really an accidental early social experiment. What we are learning now is that social media and other massed pooled data may be instrumental in social adaptation and actual survival. 

About the Author

Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business. http://www.worldprofit.com

REVIEW: Google+ Business page: How To Get One and Why You Should.

Google has been looking for ways to compete with Facebook and others in the social media realm while still appealing to business customers.
 
This week, Google released Google+ Business Pages.
 
Google+ shares some similarities with the other social media main players (FaceBook, LinkedIn, Twitter) but has unique value of it’s own.
 
With 40 million and growing users you want to make sure your business is well represented with quality, key word rich content that you control and publish. It’s not a good idea to ignore the giant, so get your Google+ Business page and start making it work for your business. Google is integrating the +1 system currently in use for search results into the Google + pages as well.
 
Here’s what you need to do to get a Google + Business Pages, then use it to generate interest, traffic and leads for your business.
 
1. To get your Google+ Business page you will need to set up a free account.
 
Sign into your Google+ Profile, click on "create a Google+ page". You then pick the category of the page you are creating, and click create. The categories included are: Product/Brand; Company/Institution/Organization, Local business/place; Arts/Entertainment/Sports or Other. According to Google , don’t fuss if your business does not fit closely with the categories, they suggest just picking OTHER. Google clarified that at this time only the LOCAL Business listings are handled differently as they include a location map, contact and hours for your business. It’s easy and fast to set up.
 
2. Once you have your Google+ Business Page do this.
 
a) Post photos! Google likes to index images, and they are hungry for new content. Create a public face for your company by posting pictures that best represent your company, products and services. Don’t limit yourself to a picture of your building, or founders, include graphs, mission statement, awards and more. Once your photos are loaded it is easy to share them.
 
b) Promote! Expand the reach and audience for your Google+ Business page by promoting it to your blog, LinkedIn, Face Book, Twitter and your other social media accounts.
 
c) Share! Capitalize on the fact that others using Google+ also have circles that connect them to others. Encourage people to share your content with others in their circles for more exposure.
 
d) Analyze! As smart marketers know, it is not enough to promote, you want to know where you are getting traffic. Google+ provides you with a clever tool for analyzing your traffic and leads generated from Google+
 
e) Backlinks! Now, here is the part where you really want to pay attention. In your Google+ Business page, you have the option of adding recommended links. You will find this under the ABOUT TAB. This is where you are going to want to include links to your hottest offers to generate leads, traffic and sales!
 
Finally, if you have a Google Ad Words account you can link it to your Google+ Business page.
 
We like Google+ and it’s fair to say you now need to add Google+ to your list of must-have social media resources.
 
If you are looking for more marketing exposure for your business or products also have a look at:
 
Google Base: add your entire catalog to Google’s free product search database
 
Google Places: If you have an actual physical address for your business (not a home), it is recommended that you include your business on Google Places. When you do so your location will show up on a Google map along with your contact details.
***** What do you think of Google’s new Business Pages? Helpful or not helpful? Will you set up a Google+ Business Page?

About the Author

Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources. This year Worldprofit marks their 17th year in business. http://www.worldprofit.com